Buxton Signs Data Deal With Canadian-Based Environics Analytics

FORT WORTH, Texas, March 17 /PRNewswire/ -- Buxton®, the industry leader in customer analytics, today announced a partnership with Environics Analytics (EA), a Toronto- based company specializing in modeling, segmentation and site analysis. EA's leading market position in Canada, combined with its staff of modelers with over 30 years of experience in marketing analytics appealed to Buxton, given its desire to enhance its Canadian business.

"Partnering with EA offers Buxton a strategic advantage, giving us the opportunity to equip our clients with the tools and data they need to successfully grow and develop their services beyond the U.S., into Canada," said Charles Wetzel, president and chief operating officer of Buxton.

More retailers are reassessing their current business strategies and looking for expansion opportunities as they come out of the recession. By partnering with EA, Buxton will be able to help clients make tactical decisions and broaden their development efforts in new areas.  

"We are pleased and excited that Buxton chose Environics Analytics to aid with marketing initiatives in the Canadian marketplace," said Jan Kestle, founder and president of EA. "U.S. businesses looking at expansion opportunities in Canada will benefit from this partnership that capitalizes on the strengths of two leading marketing analytics companies."

The relationship will provide Buxton's U.S.-based customers with access to EA's more than 10,000 variables on Canadian consumer demographics and behavior for use in site analysis and other applications. This information will also be available in the Canadian version of the Micromarketer desktop solution, provided by Buxton, allowing U.S. businesses to identify their core customers residing in Canada.

The alliance extends the availability of strategic location intelligence services to all types of retailers, municipalities, healthcare providers and consumer packaged goods companies seeking new business opportunities for existing products and services.

About Environics Analytics

Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in segmentation, customer insights, site modelling and custom analytics, the Toronto-based company provides businesses with data-driven market insights to help reach their customers more effectively. It also has the most experienced team of geodemographic experts in Canada.

For more information, visit http://www.environicsanalytics.ca.

About Buxton

Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers FedEx Office, New Balance Shoes, Sally Beauty Supply and West Marine.

For more information, visit www.buxtonco.com.

SOURCE Buxton