Buying Jeans is Easy, Fast and Secure: Yapital Launch at H.I.S.

LUXEMBOURG, August 29, 2013 /PRNewswire/ --

Customers can now pay at the specialist denim retailer's online shop using the new cross-channel payment system

Buying jeans made easy: Customers can now pay at the online checkout of his-jeans.de very easily - and in real time - using the new Yapital cross-channel payment system simply by scanning a QR code with the Yapital app on their smartphone. Or alternatively by entering their Yapital username and password.

Through its cooperation with H.I.S. Textil GmbH - the company behind one of the most established brands of jeans - shortly after its launch, Yapital is once again significantly increasing its market relevance: part of a strategy that includes numerous partnerships with online as well as over-the-counter and multichannel retailers before the end of the year.

"The cooperation with H.I.S. is another important step for us towards our goal of achieving a high level of visibility on the market within a short time-frame," says Nils Winkler, Chairman of the Board of Yapital. "H.I.S. is a very popular brand and jeans are an indispensable part of everyday life for many people. And it is here, into the everyday lives of consumers, that we want to bring Yapital."

Wolfgang Müller-Tonder, CEO of H.I.S Textil GmbH, adds: "Yapital makes secure payments faster and more straightforward - something that goes down very well with our customers. However, it also offers solid benefits to retailers, such as transactions in real time, a payment guarantee and lower costs for processing payments. The combined benefits to consumers and retailers make Yapital a truly pioneering innovation in our view and we are pleased to be on board from the start."

Press release issued by

Yapital Financial AG

5 Rue Eugène Ruppert
L-2453 Luxembourg

About Yapital Financial AG

Yapital is the first European cashless cross-channel payment solution operating across all channels: over-the-counter, mobile, online and by invoice. Operation is simple, fast and secure: following online registration, the user can immediately make payments, send and receive money with Yapital, across all channels.

For business customers, Yapital is a guaranteed means of payment - this provides process security and reduces administrative costs. In addition, Yapital seamlessly covers all trade and service channels, thus enabling marketing channels to be converted into sales channels. Business customers can therefore not only reduce costs with Yapital, but can also simultaneously open up new revenue potential.

Yapital was established in 2011 as a wholly-owned subsidiary of the Otto-Group. Yapital Financial AG is licensed in Luxembourg as an e-money institution.

About H.I.S. Textil GmbH

The jeans with the perfect fit - this is what H.I.S. stands for and the label remains faithful to the guiding principle that anyone who is well-dressed feels good too. The brand originated in 1923 in New York. Founder Henry I. Siegel chose his own initials as the name to launch one of the first three jeans brands in the USA.

H.I.S Textil GmbH is now part of House of Brands GmbH, a wholly-owned subsidiary of the Otto Group, based in Hamburg. Sales are currently focused particularly on the markets of Germany, Austria, the Czech Republic, Slovakia and Poland. Other target markets are Russia and the Ukraine and there are plans to open up these markets as part of a European expansion. A key element of the expansion strategy is to strengthen and expand the company's license trade. H.I.S is already one of the most successful license brands in the fashion and lifestyle sector.

Contact:

Martin Zander
Yapital Financial AG
Tel.: +352-203-10-111
Email: [email protected]

Annika Burmeister
KREALOG, Public Relations agency
Tel.: +49-(0)40-28-40-91-65
Email: [email protected]

SOURCE Yapital Financial AG