AUSTIN, Texas, July 6, 2016 /PRNewswire/ -- Buzz Points, Inc., the leader in connecting community financial institutions (CFIs) with consumers and local businesses through hyper-local rewards and marketing, today introduced Buzz Insight™, a full-featured online dashboard to help CFIs get the most out of the Buzz Points rewards program.
Buzz Insight provides CFIs with a comprehensive look into customer and local business data and offers features that can drive additional customer activity and promote growth. CFIs will now have real-time access to Buzz Points program management and reporting, brand-new self-service capabilities to effortlessly enroll and interact with cardholders and analytics based on cardholder behavior and engagement metrics. All of these features are designed to help CFIs refine current strategies and develop new approaches.
"Buzz Points enrollees average 52 percent more debit card swipes per month than the national average," said Buzz Points CEO Dwayne Spradlin. "Buzz Insight will enable community banks and credit unions to better comprehend how their customers and members are interacting within their communities, and in turn, give them the power to implement more targeted and effective campaigns and offers."
The Buzz Insight portal will have an immediate impact on CFIs' ability to monitor and maximize cardholder performance and will eliminate the guesswork in building strategies to retain loyal customers and create new ones.
"With Buzz Insight, in-depth analysis and innovation come together to drive revenue and retention," added Spradlin. "The engagement reporting, cardholder and merchant behavior metrics and other tools are designed to empower our clients to serve their customers and communities at the highest level."
Later this month, a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Buzz Points will be published, outlining the business value of Buzz Points' solutions based on actual client results and paralleling the data clients will be able to access and analyze through the new Buzz Insight tool.
To learn more about Buzz Insight by Buzz Points, visit https://www.buzzpoints.com/financial-institutions/.
About Buzz Points, Inc.
Buzz Points® is a community-focused rewards and marketing platform that connects community financial institutions, consumers and locally-owned businesses. The Buzz Points platform incentivizes members to shop locally, drives business results for community banks and credit unions, and helps local businesses compete against national chains.
For more information, contact Ian Toner at 720-726-5460 or firstname.lastname@example.org
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SOURCE Buzz Points, Inc.