bXb Online Selects INXPO's VX Platform for its Global Online Events Network

Leading Event Marketing Agency to Deploy INXPO Technology to Build Online Destination for Specialized Programming

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Jan 12, 2012, 10:00 ET

CHICAGO, Jan. 12, 2012 /PRNewswire/ -- INXPO announces that bXb Online, a leading event marketing agency that accelerates the power of face-to-face marketing through online business stories and experiences, has selected the INXPO VX Platform for an online industry Network.

This Network is being built for and by the BtoB event marketing industry, in concert with leading organizations including ASAE, PCMA, IAEE, and additional partners to be announced in 2012.

The Network, under development through 2012, will offer aggregated live and on-demand content for the business-to-business marketplace via one trusted online destination. Organized by industry channels, the Network will feature a range of content and communities designed specifically for professionals who want the best online experiences all in one place, in the industry channels featured on the Network.

Importantly, the Network will be open in its architecture. All online events from all content owners and providers will be encouraged to participate, delivering new value to all stakeholders as they do.

bXb Online and INXPO have established ongoing technology and strategy discussions, as they work toward an exciting Fall 2012 launch.

"In 2011, we had the privilege of working with Tony Lorenz and his team on a few high-profile hybrid events. We're working closely with the same team for the Fall 2012 launch and we couldn't be more excited," said Drew VanVooren, President, INXPO. "Global business professionals across industry channels featured on this Network will have one trusted place to experience content and community driven in large part by their industry's leading face-to-face events, staying abreast of their rapidly changing marketplaces," continued VanVooren.

Tony Lorenz, Founder of bXb Online stated, "INXPO has demonstrated an appreciation for face-to-face events throughout the five years of my relationship with them. Their technology is rock solid and importantly, it is open to the best content, no matter its source, especially content and community driven by face-to-face events. This Network will take hard work, ingenuity, and alignment across the partners. INXPO has a clear track record of delivering solutions to their customers in this mindset every day. Our goal is robust growth of event marketing in the global business community. INXPO will be a key partner in helping us achieve that goal."

For more information on how INXPO can enable an online network for your events, visit us at http://INXPO.com.

About INXPO

INXPO is transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business. We are the leading technology platform for online events and destinations that connect, engage and educate audiences. We have delivered more than 1,000 successful virtual events and experiences for global customers, including American Marketing Association (AMA), Autodesk, Cisco, Freeman, George P. Johnson, Hilton, HIMSS, P&G, PCMA, TechTarget, UBM and U.S. Department of State. We are headquartered in Chicago and on the Web. Visit us at www.INXPO.com and on Twitter at @INXPO.

SOURCE INXPO