BYO Wireless Targets Millions of Unused Cell Phones to Launch National Prepaid Wireless Service

BIRMINGHAM, Ala., Nov. 5, 2013 /PRNewswire/ -- Bring Your Own (BYO) Wireless, a new prepaid wireless service that activates unused cell phones online, today announced service availability in all 50 states and Puerto Rico.  BYOwireless.com offers online reactivation on most old cell phones in three easy steps, with plans starting as low as $5 per month.

"While the prepaid wireless market is gaining popularity with American consumers, most carriers and plans come with activation fees or may require an upgrade to another device," said Graham Black, chief operating officer at BYO Wireless. "Not to mention a complicated and tedious activation process. It was important for us to not only give customers a more affordable price point, it was critical that we simplify the process. Giving consumers the opportunity to 'bring their own' phone gave us the ability to do both."

BYO Wireless is a pre-paid service, requires no contracts, credit checks or activation fees. Consumers can activate most phones online in three easy steps – Grab a Phone, Pick a Price and Get Connected -- in less than ten minutes. Thirty-day talk and text plans include:

• $5 for 100 minutes and 100 texts
• $10 for 250 minutes and 250 texts
• $15 for 350 minutes and 1000 texts
• $20 for 500 minutes and 1500 texts
• $30 for 1000 minutes and 2000 texts
• $40 for 2000 minutes and 6000 texts

Current industry estimates project there are over half a billion discarded or unused cell phones in the United States alone.

"Our 'ah-ha' moment came when we realized that all of us had several phones sitting in a kitchen drawer or packed away in a closet. Perfectly good cell phones tossed aside when the latest, greatest new "must have" phone came along," said Rick D'Andrea, chief marketing officer at BYO Wireless.  "That realization, coupled with the current economy, 'value-conscious' consumers and the growing market for secondary phone usage, led us to BYO Wireless."

BYO Wireless announced a soft launch in Alabama the first week of October, with projections to launch nationwide by Jan. 1, 2014.

"We are based in Birmingham, so it made sense to test the service first in Alabama, allowing us to streamline the activation process and work out any technical issues before we launched nationally," said Graham Black, chief executive officer at BYO Wireless. "We are thrilled with the response thus far and excited to bring our service to customers across the country."

About BYO Wireless

Created as an affordable, convenient option for the cost-conscious consumer, BYO Wireless is an industry leader in the 'bring your own phone' prepaid wireless movement. Consumers can activate a phone they already own, at a price point that best suits their communication needs. BYO Wireless can turn most phones back on in just minutes, with no contracts, no bills, no activation fees and no hassles.  Perfect for a second phone line, active lifestyles, traveling, children and students, sports and outdoor activities, emergencies and so much more, BYO Wireless makes it affordable and easy for consumers to manage a secondary wireless option.  Visit www.byowireless.com to find out more.

SOURCE BYO Wireless