C-4 Analytics Named 70th Fastest Growing Company in America

BOSTON, Aug. 21, 2013 /PRNewswire/ -- Football captains and prom queens may be popular in high school, but the fact is geeks rule the real world. A group of those geeks, at Boston-based digital marketing agency C-4 Analytics, rode their mastery of business intelligence and analytics all the way to number 70 on the Inc. 500 list of the fastest growing private companies in America, ranking third overall in Massachusetts.

The Inc. 500 also ranked C-4 Analytics as the 16th fastest growing advertising and marketing agency nationwide, a sign that the era of the Mad Men is ending as the age of analytics begins.

The recognition proves a modern business truth: If you want to get ahead, you need good data and a room full of nerds to tell you how to use it. While data may make for dull cocktail conversation, it's money in the bank for C-4 Analytics' clients, who benefit from having online intelligence that updates faster than a sorority sister's Facebook page.  Marketing science may sound like an oxymoron, but it exists, and C-4 Analytics performs it every day to give their clients a competitive edge.

"To achieve growth like this in the current economy is humbling, and really proves the value of our services," said C-4 Analytics Managing Partner and Co-Founder Michael Weiss. "If John Wanamaker was alive today, he would be very pleased with our enterprise marketing suite. Our clients can say goodbye to speculation and conjecture and use real-time market data and enterprise-class analytics to drive marketing strategies."

C-4 Analytics' success lies in combining troves of market- and web-based data with sophisticated behavioral targeting and psychographic-driven messaging. This powerful combination allows C-4 Analytics to capture customers for clients, voters for politicians, donors for non-profits and superior return on investment for all their clients.

"Accountable digital marketing isn't the future -- it's right now. With our proprietary algorithms, we are able to use sophisticated website analytics to geo-target, psycho-target, demo-target and behavior-target real customers -- in real time," said C-4 Analytics Vice President and Co-Founder Justin Cook. "We crunch the numbers, analyze the findings and then return concrete, actionable business intelligence that will increase site traffic, improve conversion rates and benefit our clients' bottom lines."

Chief Operating Officer Mel Robbins added, "The secret sauce at C-4 Analytics is our people. There isn't a smarter, geekier, cooler group of people on the planet who can help you achieve whatever the heck you want.  We're like the ultimate date…we'll make your friends and enemies envious and we'll do whatever we can to please you. This achievement belongs to our team, our clients, and our math and science teachers. And, of course, to coffee -- lots of coffee -- and the amazing power of big data."

About C-4 Analytics:
C-4 Analytics is the 70th fastest growing advertising agency in America, a certified Google Partner and the first company to bring accountability to online marketing with a thoughtful, measurable approach to services like search engine marketing, digital media strategy, paid search management, online reputation management, behavioral retargeting and social media strategy. With a dedicated team of business data analysts, C-4 Analytics delivers real, measurable results to its clients by helping businesses use analytics to identify and track customer acquisition channels -- and the related costs -- so that it can determine which marketing and advertising streams are most profitable. Find C-4 Analytics online at www.C-4Analytics.com or reach them by phone at 617-250-8888.

About Inc. and the Inc. 500|5000: 
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. For more information, visit inc.com.

The Inc. 500|5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation's most successful private companies has become the hallmark of entrepreneurial success. The Inc. 500|5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers and evening functions.

SOURCE C-4 Analytics