C-TAC Launches Campaign to Transform Advanced Care
The Campaign follows the release of new data about caregivers in the United States
WASHINGTON, June 28, 2017 /PRNewswire-USNewswire/ -- The nonprofit, nonpartisan Coalition to Transform Advanced Care (C-TAC) announced today the new "Campaign to Transform Advanced Care."
The Campaign will accelerate the movement to provide people living with advanced illness and their families more person-centered care through policy advocacy, help for family caregivers, and support for state and community organizations.
The need for the Campaign comes from a rapidly aging population– the number of older Americans will double by 2060 – and their need for appropriate care that, under present conditions, will either be unavailable or too costly for many people.
"We can no longer ignore that the healthcare system is not yet equipped to provide the level of advanced care needed for our aging population," said Bill Novelli, Co-Chair of the C-TAC board. "Through this Campaign, we and our partners are committed to ensuring that people with advanced illness receive comprehensive, high quality care that is consistent with their goals and values and honors their dignity."
C-TAC, supported by the Cigna Foundation, also released consumer data on family caregivers that paints an alarming picture of the state of caregiving in America. According to the study, top issues faced by caregivers include emotional and financial burdens as well as struggling with information gaps around diseases and what to expect when caring for patients. The study found that caregiving has a detrimental impact on over 80 percent of caregivers' state of mind. Additionally, more than half of caregivers report that caring for a loved one has compromised their career and financial security.
As a result, one of the key pillars of the Campaign will focus on caregiving and involve creating a positive image of caring for a loved one, developing tools that will provide meaningful impact for caregivers, and encouraging shared and informed treatment decisions between families and clinicians. To learn more, visit www.thectac.org/campaign.
"This groundbreaking Campaign is based on the power of caregivers' voices. It facilitates collaboration with C-TAC, experts, and organizations in the community," said Dr. Christina Stasiuk, senior medical director and expert on health disparities at Cigna. "The goals are to highlight the positive aspects of caregiving, make connecting to resources easier, and provide supportive tools to simplify caregiving. Families told us they need this help. This Campaign provides them with what they need."
From its history working with the issue, C-TAC knows what works and is uniquely situated in the movement to transform advanced care. By working with its large and diverse membership network that ranges from payers and providers to faith and community leaders, C-TAC will continue to drive change through the Campaign.
About C-TAC
C-TAC is an alliance of over 140 national healthcare stakeholders dedicated to ensuring all Americans with advanced illness, especially the sickest and most vulnerable, receive comprehensive, high-quality, person-centered care that is consistent with their goals and values, and honors their dignity.
About Cigna
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has more than 90 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
SOURCE Coalition to Transform Advanced Care (C-TAC)
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