C4® Original On-The-Go Booms in Florida Market

AUSTIN, Texas, April 2, 2019 /PRNewswire/ -- From the makers of America's #1 pre-workout brand, C4® Original On-The-Go is now available across the state of Florida in both grocery and convenience stores. C4® is proud to partner with the Anheuser-Busch Distributor Network for distribution across much of the state.

C4® Original On-The-Go is making waves in the functional energy drink market with consumers who demand the best brand, formula, and flavors to support their workouts, active lifestyle, and fitness goals. The iconic yellow C4® can is powered by amazing flavors; zero sugar, carbs, and calories; and nearly 7 grams of ingredients that deliver explosive energy, mental focus, and improved performance.

Speaking on behalf of the Florida Anheuser-Busch group, Kevin Bowler of Daytona Beverages shared his excitement about the partnership: "We look forward to adding the C4® brand to our outstanding line of beverages. C4's extensive brand awareness, focus on the consumer, and long history of brand leadership and innovation will help us win in the growing performance energy space. We are excited to leverage these attributes with our core competencies of placing, pricing, and promoting to help our retailers grow category sales and profits."

With repurchase rates above 90% in some West Coast markets, and the addition of this strong partnership with Anheuser-Busch Distributors, it's clear the C4® performance formula is in high demand with new and repeat customers.

Declan Duggan, East Divisional VP of Sales for Nutrabolt, the parent company of C4®, said this of the Florida partnership: "The Anheuser-Busch Network commands a near 70-percent share in Florida for good reason. They're simply the best in the Florida business at getting product to shelf or cooler. We look forward to seeing explosive growth from our partners here at launch."

The partnership comes at an opportune time as C4® hits the shelves of the SE Grocers company, including all banner stores of Winn Dixie, Harvey's, BiLo, and Fresco y Mas in April for their annual resets. Those stores will carry three of the lineup's incredible flavors: Frozen Bombsicle, Strawberry Watermelon, and Orange Slice. The Independent Buyers' Co-op (IBC) is also launching with five flavors at 730 locations in Florida. They will be adding the Midnight Cherry and Purple Frost to their launch.

Interested in carrying C4® Original On-The-Go as a distributor or in your retail cooler? Contact [email protected] today.

SOURCE C4