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C&A og C&A Foundation annoncerer partnerskab med Red Barnet


News provided by

C&A Europe

Feb 26, 2015, 03:00 ET

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BRUXELLES, February 26, 2015 /PRNewswire/ --

Gør verden til et bedre sted for mødre og børn

Det førende tøjvirksomhed C&A, og den filantropiske organisation C&A Foundation, er gået sammen med velgørenhedsorganisationen Red Barnet i en international treårig multimillion-alliance for at støtte de millioner af mødre, der kæmper i humanitære kriser.

Projekterne vil fokusere på at sikre både et katastrofeberedskab og øjeblikkelig reaktion i nødsituationer. C&A Foundation vil støtte Red Barnet med op til tre millioner euro om året til at udføre dette vigtige arbejde.

"Desværre sker katastrofer og humanitære kriser alt for ofte. Statistikkerne viser, at mere end 250 millioner børn under fem år bor i lande, der er ramt af væbnede konflikter. Under disse omstændigheder er det yderst vanskeligt for mødre at garantere deres børns sikkerhed og sundhed," siger Hans Ploos van Amstel, Co Chief Executive Officer C&A Europe og fortsætter:

"I vores lange historie har vores forpligtelse til at støtte samfundet altid spillet en vigtig rolle hos C&A. Vi føler et ansvar over for familier og de samfund, vi lever i. Mødre er kernen i begge. Derfor ønsker vi at hjælpe med at styrke mødre og børn, der rammes af katastrofer."

C&A og C&A Foundation har etableret en bemærkelsesværdig støtte til humanitært hjælpearbejde gennem forskellige partnerskaber i hele verden.

"Vi følte, at tiden var inde til at konsolidere vores indsats og arbejde mere effektivt gennem en global partner," forklarer Leslie Johnston, Executive Director i C&A Foundation og fortsætter:

"Vi var på udkig efter en partner, der er lige så passioneret omkring børn og mødre, som vi er; men vi har også brug for en organisation med kapacitet og ressourcer til både at arbejde proaktivt for at forberede katastrofer, og at reagere hurtigt og effektivt på nødsituationer i hele verden."

Red Barnet var et naturligt valg som partner, fordi C&A og C&A Foundation tidligere har støttet organisationen i kriser som Haiyan tyfonen i Filippinerne og ebola i Sierra Leone. Red Barnet arbejder i alle C&A og C&A Foundations centrale placeringer, herunder Europa, Kina, Mexico, Brasilien og C&A's leverandørlande. Det er også arbejdet i nødsituationer, som begge indsatser fokuserer på, der direkte påvirker samfund.

"Børn og mødre er særligt udsatte i nødsituationer og humanitære kriser," tilføjer Mimi Jakobsen, CEO for Red Barnet i Danmark og fortsætter:

"Vi er meget glade for, at vi - med både C&A og C&A Foundation - har fundet passionerede og engagerede partnere, der kerer sig om livet for millioner af mødre og deres familier, der kæmper for at overleve i konflikter, kriser og katastrofer. Sammen vil vi kunne gøre en forskel."

Ud over de midler, som C&A Foundation støtter med, vil C&A også involvere deres medarbejdere og kunder for at tilføje partnerskabet yderligere ressourcer for at yde et større bidrag til Red Barnets vision: En verden, hvor ethvert barn har ret til deltagelse, overlevelse, udvikling og beskyttelse.

Om C&A 

Med næsten 2.000 butikker i 24 lande verden over og ca. 60.000 ansatte, er C&A en førende mode-detailvirksomhed. C&A byder velkommen til millioner af besøgende hver dag og forsyner dem med mode af god kvalitet til overkommelige priser til hele deres familie.

C&A er et foretagende i COFRA Holding AG med tilstedeværelse i Europa, Brasilien, Mexico og Kina.

For mere information, se http://www.canda.com

Om C&A Foundation 

C&A Foundation er en privat fond, der arbejder for en retfærdig og bæredygtig beklædningsindustri, hvor alle kan trives. Fonden arbejder for at løse de dybt rodfæstede udfordringer i sektoren ved at støtte og drive initiativer og samarbejde med de vigtigste interessenter for at maksimere resultaterne. Tilknytningen til C&A, en førende global tøjvirksomhed, skaber ikke blot grundlag for at teste, kopiere og skalere programmer, der kan hjælpe beklædningsindustrien med at blive et bedre aktiv for det fælles bedste, men kræver også at fonden støtter samfund ramt af humanitære kriser.

For mere information, se http://www.candafoundation.org

Om Red Barnet 

Red Barnet arbejder i mere end 120 lande. Vi redder børns liv. Vi kæmper for deres rettigheder. Vi hjælper dem med at opfylde deres potentiale.

For mere information, se http://www.savethechildren.de

Pressekontakter:

C&A Global
Senneberg, Jean Monnetlaan 1
Vilvoorde 1804
Belgium

Bill Law
Director Corporate Communications

Telefon: +32-2-257-6811
[email protected]

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