Cable Business Development Veteran Laurel Gilbert Joins BlackArrow as VP, Service Provider Solutions

SAN JOSE, Calif., May 24, 2011 /PRNewswire/ -- BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, today announced the expansion of its business development team with the addition of Laurel Gilbert as vice president, service provider solutions.

Gilbert joins BlackArrow with more than 13 years of experience in the cable technology industry. She has held various senior business development and sales positions with Sigma Systems, Microsoft, Digeo and Starz Entertainment. With BlackArrow, Gilbert will be responsible for sales and business development of service provider accounts across North America.

"Laurel Gilbert has a broad range of expertise and relationships that are key to BlackArrow's continued growth," said Nick Troiano, president of BlackArrow. "Her contributions to the team will be invaluable as we help our service provider customers build profitable on-demand businesses across a variety of viewing platforms."

Before joining BlackArrow, Gilbert served in an executive consultancy as director of business development for Sigma Systems of Canada's advanced advertising solutions. Prior to Sigma, she was business development and strategy analyst for Microsoft Advertising's Emerging Media Group, where she was charged with extending Microsoft's online advertising solutions into service providers' digital TV and emerging advertising platforms.

Earlier, Gilbert was vice president of sales, national accounts for Digeo, Inc., where she drove distribution and expanded the market footprint for the company's Moxi DVR product line. Gilbert also held various sales leadership positions at Starz Entertainment Group, where she was accountable for content distribution and affiliate sales and marketing strategy for various Tier 1 service providers.

Gilbert holds a Bachelor of Arts degree in Economics from the University of Virginia, and an Associate's Degree from the London School of Economics and Political Science. She is a member of Women in Cable Telecommunications (WICT), the CTAM On-Demand Consortium and the Society of Cable Telecommunications Engineers (SCTE).

About BlackArrow, Inc.

BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures, NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

BlackArrow is a trademark of BlackArrow, Inc. All other trademarks are property of their respective owners.

SOURCE BlackArrow