Caesars Entertainment Introduces Millionaire Maker Powered by Total Rewards®

With 703 millionaires and counting Caesars Entertainment creates even more ways to become a millionaire*

Mar 13, 2013, 18:18 ET from Caesars Entertainment

LAS VEGAS, March 13, 2013 /PRNewswire/ -- If you're looking to get lucky, a Caesars Entertainment resort is a sure bet. The company has created 703 millionaires since 1987; with those player winnings fast approaching the $2 billion mark, the company has announced Millionaire Maker powered by Total Rewards, a celebration of these guests' winnings and a promotion aimed at making even more millionaires. There are a growing number of ways to become a millionaire, even a multi-millionaire, at Caesars Entertainment resorts nation-wide. Every year the best poker players in the world gather at Rio All-Suite Hotel & Casino for the WSOP® where the winner has been known to take home more than $8 million; the Big One for One Drop, a charity poker tournament held at the WSOP in 2012, awarded the winner more than $18 million. Popular slot machines like Wheel of Fortune®, Mega Bucks® and Wizard of Oz® routinely reach multi-million dollar jackpots. Players can win $1 million in just one hand at table games playing Three Card Poker 6 Card Bonus®. Guests of Caesars Entertainment resorts across the country will be presented with many chances to win $1 million. With special events and promotions in a number of key markets Caesars Entertainment is consistently pioneering games to offer players innovative and entertaining ways become the next instant millionaire.


"Caesars Entertainment has been responsible for creating hundreds of millionaires for more than 25 years," commented Tariq Shaukat, Caesars Entertainment chief marketing officer.  "We look forward to welcoming even more of our guests to the exclusive club through various exciting Millionaire Maker powered by Total Rewards promotions across the country."

Click to Tweet.@CaesarsEnt creates even more ways to become a millionaire through #MillionaireMaker by @Total_Rewards!

Nationwide: Millionaire Maker Hidden Jackpots®
From July through Aug., members of Total Rewards, Caesars Entertainment's loyalty program, are encouraged to swipe their Total Rewards card daily to learn if they have a $1 million Hidden Jackpot with their name on it. Each day of the promotion, a different group of Total Reward members will be selected for the Hidden Jackpot, one individual representing each of the participating casinos nationwide. Members will not know if they have been selected, nor the casino where their $1 million could be hidden, but can search for their jackpot by swiping their Total Reward card. If they swipe their card on their selected day at the selected casino where their $1 million is hidden, their Hidden Jackpot will be uncovered, earning $1 million!  In addition, each day a Total Rewards member swipes their card, they will have the chance to receive fantastic prizes. 

Tunica Resorts: One Winner. One Million Dollars. Every Saturday.
A Total Rewards player at Harrah's, Horseshoe or Tunica Roadhouse in Tunica will win $1 million every Saturday, guaranteed. Each Saturday beginning April 6, with entries beginning April 1, one name will be drawn from Total Rewards players who qualified during the prior week at one of Caesars Entertainment's three Tunica resorts. That person will win $1 million!
This promotion's conclusion is undetermined, but will end at a date to be determined.  Please see Total Rewards Center for details.

Las Vegas: The Millionaire Maker
To kick off WSOP opening weekend in grand style, Event #6 ($1,500 No-Limit Hold'em) on Saturday, June 1 will feature a one-day start, two-flight, single re-entry No-Limit Hold'em event, where the winner will receive a guaranteed $1 million!

Atlantic City Resorts: Millionaire Maker Summer
Harrah's Resort, Caesars, Bally's and Showboat in Atlantic City are making four guaranteed millionaires this the summer. Total Rewards members will earn entries for their play throughout the earning periods. From 1 p.m. until 7:30 p.m. on drawing days—May 26, July 6, Aug. 3 and Sept. 1—winners will be selected every 30 minutes at each casino to win free slot play. That evening, five winners at each casino will be selected to test their luck in the final contest at Harrah's Resort. One lucky player in the final contest will the win $1 million guaranteed!

Harrah's Reno: Bowl and Roll Your Way to a Million
Each Friday and Saturday through July 13, 25 players at Harrah's Reno will be selected to Bowl and Roll Their Way to a Million. The selected players will each bowl one ball; if they roll a strike they move to the next round where they can Roll for a Million. The player will throw one die on a Craps table in an effort to spell the word "millions" with the code: 1 = M, 2 = I, 3 = L, 4 = O, 5 = N, 6 = S. A player who rolls 1, 2, 3, 3, 2, 4, 5, 6 in that exact order can walk away with $1 million.

Harrah's Rincon: Year of the Millionaire Giveaway
Total Rewards members will earn entries concurrent with play all year at Harrah's Rincon for the $1 million cash drawing in the Year of the Millionaire Giveaway. On New Year's Eve 2013, the entries collected throughout the year will be placed into a drawing where one lucky winner will become an instant millionaire! Additionally, on the last Saturday of every month, each hour from 1 p.m. to 10 p.m., five guests will win $1,000 free play and at 11 p.m. one guest will win $50,000 cash.

Caesars Entertainment Corporation
Caesars Entertainment Corporation is the world's most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit

About Total Rewards
Total Rewards, a loyalty program connecting millions of active members who visit nearly 40 Caesars properties nationwide is focused on building loyalty with guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. With Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of endless amenities, including exclusive access to unique experiences and benefits. Total Rewards' major resort brands include Caesars Palace, Horseshoe, Harrah's, Flamingo, Showboat, Bally's, Harveys and Planet Hollywood Resort & Casino. For more information, visit:

*Disclaimer: Ways to enter and rules of each promotion vary by property. Please visit a Total Rewards center for rules or more details. Various million dollar prizes were and will be awarded via an annuity or discounted lump sum or in full. In NV, all annuities are and will be paid out at $50,000 a year for 20 years or a discounted lump sum, subject to Nevada regulation. Caesars welcomes those of legal age to gamble in a casino to our website.  

SOURCE Caesars Entertainment