Caesars Entertainment's Latest Loyalty Innovation to Award Total Reward Credits to Meeting, Convention and Event Planners

LAS VEGAS, May 2, 2011 /PRNewswire/ -- Caesars Entertainment Corporation announced today the launch of Total Rewards Meetings & Events, the gaming industry's first ever reward and loyalty program targeted specifically to meeting and event clients.

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Total Rewards Meetings & Events will allow meeting and event customers to earn Reward Credits for the business they bring to Caesars Entertainment properties across North America.

"We are excited to be the first company to offer a fully integrated gaming and meeting rewards program to our guests," said Michael Massari, vice president of meeting sales and operations. "Caesars Entertainment is known for providing differentiated service and innovative options to our Total Rewards members. Now we will be able to include meetings and events clients, an important part of our business, in our Total Rewards program."

Total Reward credits may be earned for every dollar paid by the master account with no limit on the number of credits that can be earned. Total Reward credits will be earned at the rate of one Reward Credit for every $1 paid by the master account. Tier Credits will be earned at the rate of one Tier Credit for every $5 paid by the master account. Cardholders can then redeem their credits for the same goods and services as other Total Rewards members, including room stays, spa treatments, dining, merchandise from the Total Rewards catalog and now future meetings and events at Caesars Entertainment properties.

Total Rewards is the gaming industry's largest nationwide customer-loyalty program, with more than 40 million members. Cardholders earn cash, comps and other benefits based on casino play and spending on Caesars Entertainment rooms, restaurants and other entertainment and retail outlets. Cardholders may also earn Reward Credits through Hawaiian Airlines.

For additional information, visit www.totalrewards.com/meetings.  

About Caesars Entertainment Corporation

Caesars Entertainment Corporation is the world's largest casino-entertainment company. Since its beginning in Reno, Nevada, more than 73 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.

SOURCE Caesars Entertainment Corporation