NEW YORK, March 30 /PRNewswire/ -- CafeMom, the leading social network for moms, has launched The Stir, a new site offering moms a one-stop shop for everything they want to read online. Moms will find original content covering hot topics such as celebrity gossip, parenting dilemmas (and solutions), current events, and home decorating; plus, they'll be able to catch up with their favorite bloggers — all in one place.
"Our inspiration for The Stir is the fun honest conversations moms have when they get together with their girlfriends for a coffee," said Tracy Odell, SVP of Content Strategy & Development. "The conversations flow easily from politics to celebrity to fashion, the tempo is upbeat, and nothing is off limits."
The Stir publishes more than 60 posts a day, covering a wide range of news, lifestyle, and parenting topics. The fast pace and variety of stories ensure that moms will always find something of interest ... any time of day. The Stir will truly be the all-day, every day destination for moms.
"We've put together a team of seasoned writers that are both smart and funny. They have strong voices and interesting perspectives on any topic we throw at them," said Amy Boshnack, Editorial Director of The Stir. "Our goal is to inform, entertain, and help moms stay connected to the world around them."
The Stir's contributors have written for A-List publications and websites including: Cosmopolitan, The New York Times, Glamour, Essence, New York, Reader's Digest, Us Weekly, Fortune, Huffington Post, Babble, and AOL. Popular bloggers and authors like Amy Corbett Storch (Amalah.com) Kristen Chase (Motherhood Uncensored), Linda Sharps (All & Sundry), Joanne Bamberger (PunditMom), and Lisa Oz round out the content with their personal columns.
A sample of stories include:
CafeMom is the largest online community for moms with millions of highly engaged users. Moms connect and have authentic conversations on shared interests, challenges, and local issues in their communities.
CafeMom features fully customizable profile pages, a widget platform, variety of games, more than 70,000 mom-created groups, friends' networks, and strong privacy and anonymity controls. CafeMom has developed a series of cutting-edge sponsorship programs that allow brands to join the consumer conversation, add value to members' lives, and get members talking about sponsor brands in an authentic and viral way. CafeMom advertisers include Walmart, General Mills, Hasbro, Target, P&G, Disney, Johnson & Johnson, JCPenney, Unilever, and dozens of others. Visit http://www.cafemom.com for more information.
CafeMom was co-founded by actor Andrew Shue ("Melrose Place") and Michael Sanchez.