CHICAGO, Oct. 18, 2012 /PRNewswire/ -- CAHG, a leading professional healthcare communications agency, captured the top award in one of the most important categories of the prestigious MM&M Awards. CAHG's campaign for Merck's RotaTeq vaccine took home Gold for "Best Multichannel Campaign for a Large Client."
CAHG was also a finalist in the "Best Corporate Marketing Campaign" category for a video created for Merck Infectious Diseases. The MM&M Awards, organized by Medical Marketing & Media, a leading healthcare marketing industry trade magazine, recognize exceptional creativity and marketing effectiveness in healthcare. Winners were announced at a ceremony at Cipriani 42nd St. in New York City on Oct. 9.
The "Best Multichannel Award" recognizes the best use of different media for a single campaign for maximum measurable effect for client companies with $12 billion or more in 2011 worldwide revenue.
Judges thought the campaign for RotaTeq, which helps protect infants and children against common types of rotavirus, was beautifully executed and engaging, according to MM&M. The campaign creates a rich narrative about RotaTeq, demonstrating that RotaTeq helps to protect baby against rotavirus gastroenteritis (RGE), supported by clinical efficacy data and a demonstrated safety profile. A nesting doll family brings to life the brand's unique design—multiple serotypes in one vaccine—and embodies a warm and nurturing brand personality.
"We approached this project like it was the next Pixar film," said Robin Shapiro, CAHG EVP and Chief Creative Officer. "It began with a simple sketch. Then we developed the characters and perfected each doll family member prior to scoring music, designing sound and fine-tuning the animation."
Comments from judges included "perfectly executed," "well thought out," and the campaign "effectively pulled the message across multiple channels," MM&M reported. Campaign elements included a journal ad, sales aid, video and digital.
Ms. Shapiro added, "The key to any advertising is a simple principle called...simple. It's harder than we think, and our industry spends too much time taking a simple idea and making it more complicated. We believe the idea loses its ability to perform once that happens. Our RotaTeq clients really understood and embraced the 'simple' principle. We are absolutely thrilled that the MM&M judges agree."
This is the second major award captured by the RotaTeq campaign, which won a Global Award last December in the "Communication to the Healthcare Professional" category.
The MM&M Awards champion both creativity and effectiveness in healthcare marketing and communications across 24 categories. Winners are determined by a panel of independent judges representing all sectors of the industry.
CAHG (www.cahg.com), which is proudly celebrating its 50th anniversary this year, is one of the largest healthcare communications companies in the world. CAHG provides brand acceleration services throughout the brand's lifecycle, from compound development to patent expiry and beyond through the following practice disciplines: professional healthcare advertising and promotion; genomics-based medicine and personalized healthcare strategy and communications; clinical trial patient enrollment and management; scientific insight and solutions; multichannel brand building; managed markets; evolving media and analytics; full-service digital/interactive support and eMarketing solutions; and technology-inspired studio solutions. CAHG is a part of Diversified Agency Services, a division of Omnicom Group Inc., and the lead US agency within the TBWA\WorldHealth network.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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