Caldwell VanRiper (CVR) Expands Client Roster

Jan 15, 2013, 08:22 ET from Caldwell VanRiper

INDIANAPOLIS, Jan. 15, 2013 /PRNewswire/ -- Caldwell VanRiper, an Indianapolis-based marketing communications agency, has added several new clients as 2013 begins.

The National Collegiate Athletic Association (NCAA) and NASPA (a national association of student affairs administrators in higher education), Shelbourne Knee Center and Stanley Security Solutions have all selected CVR to provide marketing communications services.

The NCAA and NASPA have selected CVR, in partnership with The Basement - a digital design studio that builds tailored user experiences across mobile, desktop and TV - to develop branding, an online presence and a supporting marketing campaign for an alcohol education program aimed at NCAA Division III and NASPA Small Colleges and Universities. Shelbourne Knee Center hired CVR to develop a new website which recently launched – – and a refresh of Shelbourne's logo and branding to help them compete in the health care market. For Stanley Security Solutions, CVR will be developing an integrated campaign to launch an exciting new product, including sales collateral, trade advertising, a web app, and social media.

"We selected CVR because of their innovative experience in developing integrated product launch campaigns and their understanding of our B2B space," said Tom Baldwin, director of marketing for Stanley Mechanical Solutions. "We appreciated their ability to prioritize a creative, yet strategic approach to branding, and the ability to incorporate metrics that track results."

"We define our success by the company we keep, in terms of the clients that we work with," said Kevin Flynn, president of CVR. "We're thrilled to be able to work with clients of this caliber, with projects that are both local and national in scope and provide us with unique creative opportunities."

About Caldwell VanRiper (CVR)
Caldwell VanRiper is an independent brand communications agency that specializes in helping local, regional and national clients see the big picture from a new perspective. CVR integrates marketing, advertising, public relations and digital services to provide our clients with strategic, creative solutions to drive engagement.  Caldwell VanRiper recently launched audia™, a strategic platform that allows clients to listen to the most important target audience to any category - women. Audia provides social media monitoring, online panel discussions and virtual video visits to better understand how female consumers feel about a brand or product. CVR is a registered WBE (Women-Owned Business Enterprise) and the oldest advertising and PR firm in Indiana.  For more information, visit our website at

SOURCE Caldwell VanRiper