Califia Farms Further Diversifies Plant-Based Offerings With Launch Of New Oatmilk Line, Deepens Brand's Commitment To Craft And Plant-Based Nutrition
Marriage of a Trusted Brand with an Emerging Alternative Milk Will Fuel Oatmilk Growth and Popularity Nationwide at Coffee Shops and At-Home
Jan 10, 2019, 08:00 ET
LOS ANGELES, Jan. 10, 2019 /PRNewswire/ -- Califia Farms®, best known for its innovative plant-based beverages in distinctive curvy bottles, furthers their commitment as the plant-based food and beverage company of the future by today announcing a new line of Oatmilks. The new portfolio includes an Oat Barista Blend launching February 2019 and an Unsweetened Oatmilk launching April 2019.
The new Oat Barista Blend joins Califia Farms' already-popular Original and Unsweetened Almondmilk Barista Blends, continuing the brand's credentials in craft and strengthening existing and new coffee shop partnerships. Unlike some other leading oat milk providers, Califia's Oat beverages are made with North American whole grain, gluten free oats. Califia Farms' Oat Barista Blend is also completely unsweetened and has no gums or stabilizers. Creamy, rich and delicious, it tastes delicious by itself, steams amazingly with no splitting, and can easily create beloved latte art.
"In many ways, the global barista community leads cultural changes in coffee and milk consumption, and were early adopters to almondmilk and now oatmilk," said Greg Steltenpohl, founder and CEO of Califia Farms. "Since our first production of almondmilk in 2012 and carrying this success with many coconut-based offerings, Califia has been a leader in innovation by bringing diversified plant-based products to market. We've been a dependable partner to the specialty coffee trade for some time now, and offering a new Oatmilk Barista Blend was a clear next step to help cafés reliably meet their customers' demand and quality expectations."
Plant-based diets continue to rise due to personal and environmental health concerns. Alternative milk has seen a 52 percent growth since 2013, and while almondmilk is leading the category with further projected growth, sales of "other" non-dairy milk have soared. Since 2013 "other" dairy milk is up 515 percent and is forecasted to nearly double in size over the next 5 years1. Helping drive this growth is relative new-comer, oatmilk, which is up 168 percent over the past year2, with coffee shop-specific sales growing 425 percent since June 20173.
A preview of Califia Farms' new Oat Barista Blend will be available for select sampling at the Winter Fancy Food Show in San Francisco, Jan. 13-15, 2019, booth #6278.
New Califia Farms Oatmilk Debuting April 2019
In addition to the Oat Barista Blend, Califia Farms will also be launching an Unsweetened Oatmilk in April 2019 designed for at-home consumption and for purchase in natural, specialty and grocery retailers. This new Oatmilk will be bottled in Califia Farms' signature 48-ounce curvy carafe, and is crafted from North American whole grain, gluten free oats, is free from gums and stabilizers, and has 50 percent more calcium than milk.
These new Oatmilks join Califia Farms' robust family of almond, coconut and cashew plant milks, and will be previewed at Natural Products Expo West in March 2019. For more information about the brand visit www.CalifiaFarms.com or follow @CalifiaFarms on Instagram.
About Califia Farms (pronounced "Cal-ih-FEE-ah" like California)
Inspired by Queen Califia, the mythical namesake of the state of California, Los Angeles-based Califia Farms was founded in 2010 and has become one of the fastest-growing natural beverage companies in the U.S. Renowned for offering the best-tasting plant-based beverages on the market artfully packaged in disruptive curvy bottles, Califia is a leading refrigerated Plant Milk, Dairy Free Creamer and Ready-to-Drink Coffee brand in the Natural and Specialty channels. Califia is also rapidly growing in a range of other channels by creating innovative, great-tasting and better-for-you premium beverages that make it easy for consumers to go 'plant-powered' and live dairy free, without compromise. Most recently Califia launched a breakthrough line of Probiotic Dairy Free Yogurt drinks. Califia is on the pursuit to return food to its original nourishing purpose by applying creativity and innovation to make plant-based beverages that are both good-for-the-world and just plain good to drink.
1 US Mintel: Dairy & Non Dairy – September 2018
2 12 wks end 9.9.18 spins MULO / Specialty / Natural
3 Data provided by Square
SOURCE Califia Farms
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