Call Inbound Joins Forces with Steer to Advance Phone Technology for Auto Repair Shops

Call Inboundʼs entire team joins Steer, with founder David Boydleading Steer Voice to accelerate product development and strengthen support for shops.

BOSTON, Oct. 14, 2026 /PRNewswire/ -- Steer, the front-of-house platform for auto repair shops, today announced that Call Inbound is joining forces with the company, bringing its entire team and specialized automotive phone expertise into Steer. Call Inbound Founder and CEO David Boyd will lead the Steer Voice product division, guiding the development of phone technology that helps shops turn more calls into appointments and deliver a better customer experience.

The move brings together two teams with a shared understanding of the demands at the front counter. For auto repair shops, a phone call is often the first opportunity to earn a customerʼs business. How that call is answered, handled, and followed up on can shape the entire relationship. By combining Call Inboundʼs industry expertise with Steerʼs connected booking, phone, and marketing tools, the companies aim to give shops more visibility into those interactions and more ways to act on them.

"The phone is the lifeblood of a repair shop and its most powerful connection to the customer. Every call is an opportunity to earn trust, win business, and build a lasting relationship,ˮ said Parker Swift, Founder and CEO of Steer. "David and the Call Inbound team bring decades of experience delivering a great phone product backed by reliable service and a deep understanding of the repair industry. Bringing that expertise into Steer strengthens our team and our ability to help shops turn every call into a better customer experience and lasting business growth.ˮ

Accelerating Whatʼs Next for Steer Voice

Call Inboundʼs team will help accelerate the Steer Voice roadmap, with a focus on expanded phone capabilities, deeper integrations, stronger front-counter training tools, and customer support. Under Boydʼs leadership, the division will bring specialized phone expertise directly into product strategy and development.

Steer Voice helps shops manage calls with intelligent routing, AI-powered summaries, and outcome tracking, giving owners greater visibility into how their teams handle calls and convert them into appointments. The addition of Call Inbound will build on that foundation, with more resources dedicated to helping shops improve both daily operations and customer service.

"We've built Call InBound around a commitment to helping auto repair shops communicate more effectively with their customers, backed by technology and exceptional service,ˮ said David Boyd, Founder of Call Inbound. "What excites me about joining Steer is the opportunity to build on that foundation alongside a team that shares our commitment to the automotive industry. By bringing together our experience, relationships, and expertise with Steer's technology, resources, and vision, we can accelerate innovation, strengthen the customer experience, and deliver even greater value to the shops we serve.ˮ

For more information about the merger, please visit http://steer.io/call-inbound

About Steer

Based in Waltham, MA, Steer strengthens front-of-house operations for auto repair shops through software designed around booking, phones, and marketing. Steer equips shop teams with seamless online scheduling, phone intelligence, and automated marketing campaigns that bring back lost or overdue customers. By capturing missed leads and automating time-consuming follow-ups, Steer enables independent garages and multi-location operators to deliver a modern customer experience while keeping shop advisors focused on service. Learn more at steer.io.

About Call Inbound

Founded in 2017, Call InBound is a telecommunications provider built for the auto repair industry. The company provides VoIP phone systems, AI-powered call analysis, and marketing intelligence tailored to the daily operations of repair shops. Serving independent shops and multi-location networks across the United States, Call InBound helps businesses manage incoming calls, evaluate customer interactions, and understand which marketing efforts grow their bottom line. For more information, visit www.callinbound.com.

SOURCE Steer