Callaway Digital Arts and Martha Stewart Living Omnimedia Bring Martha Stewart Makes Cookies to iPhone and iPod Touch

Free Martha Stewart Makes Cookies Lite for iPad also debuts in Apple App Store

Dec 16, 2010, 15:56 ET from Callaway Digital Arts

NEW YORK, Dec. 16, 2010 /PRNewswire/ -- Callaway Digital Arts (www.callaway.com), interactive publisher of premium children's and lifestyle applications for the iPad, and Martha Stewart Living Omnimedia Inc. (NYSE: MSO) today announced that the Martha Stewart Makes Cookies application is now available for the iPhone and iPod Touch for $2.99 in Apple's App Store. The app provides home bakers with all the inspiration, information, tools, and functionality they need, including 50 recipes, shopping lists, "how-to" videos, and techniques. Additionally, a free version of Martha Stewart Makes Cookies for iPad is now also available in the App Store.

Already a hit on iPad, the Martha Stewart Makes Cookies app brings together the beautiful design, trusted recipes, and culinary "how-to" expertise that are hallmarks of the Martha Stewart brand along with the cutting-edge functionality and innovation that has distinguished Callaway's digital media offerings. This is the first of several apps that MSLO and Callaway are developing together.

"Whether you're an accomplished baker or someone who is first learning the baking basics, Martha Stewart Makes Cookies is a fabulous app that is fun and easy-to-use," said Martha Stewart, Founder of MSLO. "I'm especially happy that our innovative new app is now available on the iPhone and iPod Touch, just in time for the holidays when so many of us are celebrating the season by baking cookies for friends and family!"

"Martha Stewart Makes Cookies was an immediate bestseller on the iPad, and now bakers experienced and new can bring Martha Stewart's iconic cookies into their homes with their iPhones as well," said Callaway Digital Arts Chairman and Chief Creative Officer Nicholas Callaway. "Clear instructions, gorgeous photographs, and state-of-the-art technology combine to create an app that truly sets the standard for cookbooks in the digital age."

Features of the iPhone and iPod Touch app include:

  • A visual "cookie runway" that allows users to search through all of the app's 50 recipes
  • Shopping lists that can be emailed 
  • Ability to share favorite cookies via e-mail or Facebook
  • Sumptuous photographs of all kinds of cookies
  • Baking tips and techniques 
  • 11 easy-to-follow "how-to" videos
  • A glossary of tools for mixing, baking, and decorating
  • Links directly to macys.com, where users can purchase necessary equipment and more

Martha Stewart Makes Cookies Lite for iPad is also now available in the Apple App Store. This free app lets users explore the "cookie runway" and enjoy eight of Martha Stewart's signature cookies with fully functional recipes and features from the original app.

Martha Stewart Makes Cookies is both a baking resource and a cookie gift guide for the holiday baker. The app is expected to be updated with 25 additional recipes in January, just in time for Valentine's Day. 

The Martha Stewart Makes Cookies app is available for $2.99 from the Apple App Store on iPhone and iPod Touch or at www.itunes.com/appstore.  

In addition to its partnership with MSLO and its successful launch of Martha Stewart Makes Cookies for iPad, Callaway Digital Arts is known for its enormously successful applications based on the Miss Spider series of children's books, Miss Spider's Tea Party (for the iPad, iPhone, and iPod Touch) and Miss Spider's Bedtime Story (for the iPad). Callaway's in-house production studio brings talented storytellers, digital artists, and interactive designers together to create unforgettable apps for people of all ages.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn" and "Whatever with Alexis & Jennifer." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of "The Best of SIRIUS." In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

About Callaway Digital Arts

Callaway Digital Arts (CDA) publishes premium lifestyle and children's applications for Apple's iPad, iPhone, and iPod family of products. CDA's in-house studio brings talented storytellers and digital artists together to create high-quality applications that leave a lasting impression on people of all ages. Funded by the Kleiner Perkins Caufield & Byers iFund, CDA's apps include Martha Stewart Makes Cookies, Miss Spider's Tea Party, and Miss Spider's Bedtime Story, and (RED): The Lazarus Effect. For more information about CDA, visit www.callaway.com.

SOURCE Callaway Digital Arts



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