Callaway Digital Arts' Beautifully Rendered Children's Books Top App Store Chart

NEW YORK, Feb. 7, 2011 /PRNewswire/ -- Callaway Digital Arts (www.callaway.com), interactive publisher of premium children's and lifestyle applications for the iPad, today announced that its iPad apps Thomas & Friends: Misty Island Rescue and The Monster at the End of This Book are the No. 1 and No. 2 best-selling book apps in Apple's App Store. Callaway's wildly successful Martha Stewart Makes Cookies app was selected as the iPhone App of the Week and is currently the No. 6 best-selling lifestyle app in the App Store.

"Callaway Digital Arts is paving the road to the digital future," said Callaway Digital Arts Chairman and Chief Creative Officer Nicholas Callaway. "We are honored that Martha Stewart Makes Cookies is featured as App of the Week and just as thrilled that Thomas & Friends: Misty Island Rescue and The Monster at the End of This Book are the top two Book apps in the App Store. Callaway Digital Arts is solving the mobile app discovery problem with our revolutionary approach to storytelling."

Thomas & Friends: Misty Island Rescue, developed for iPad by Callaway Digital Arts in partnership with HIT Entertainment, is now the No. 1 best-selling book app in the App Store. Misty Island Rescue brings Thomas the Tank Engine™ to life in a beautiful app based on the animated feature-length movie. The app chronicles Thomas' adventures as he leaves the Island of Sodorto to build a new Search and Rescue Center with vibrant multi-touch animation and narration, and also includes engine and story-related sound effects, games, CG animated video, and art activities, enabling children and families to engage in the story via multiple touchpoints.

The Monster at the End of This Book, recreated for iPad by Callaway Digital Arts and Sesame Workshop, is at No. 2 on the App Store book app chart. The Monster at the End of This Book enhances the classic book first published in 1971 with a completely immersive user interface that draws children into the story. As everyone's favorite lovable, furry blue monster, Grover, tries to prevent readers from reaching the end of the book by securing pages with everything from ropes to brick walls, children delight in interacting directly with the story elements. Narrated by Grover himself, The Monster at the End of This Book for iPad features lively animation, word highlighting to help build reading skills, and playful parent tips from the educational experts at Sesame Street.

Thomas & Friends: Misty Island Rescue for iPad is available for a limited-time price of $4.99, and The Monster at the End of This Book for iPad is available for $3.99.

Martha Stewart Makes Cookies for the iPad and iPhone was recently updated just in time for Valentine's Day. The update includes 26 tasty new recipes, bringing the total recipe count for the iPhone to more than 75 delicious recipes. The new holiday-themed design includes a paper cut-out heart motif as well as doilies highlighting cookies perfect for Valentine's Day baking. Limited-time holiday functionality will give users a surprise to be revealed on Valentine's Day and the ability to send virtual cookies to their sweethearts.

Martha Stewart Makes Cookies for the iPad is available for $2.99 for a limited time (through Valentine's Day) and the iPhone version is available for $0.99.

All of Callaway Digital Arts' apps are available from the App Store at www.itunes.com/appstore/.

About Callaway Digital Arts

Callaway Digital Arts (CDA) publishes premium lifestyle and children's applications for Apple's iPad, iPhone, and iPod family of products. CDA's in-house studio brings talented storytellers and digital artists together to create high-quality applications that leave a lasting impression on people of all ages. Funded by the Kleiner Perkins Caufield & Byers iFund, CDA's apps include Martha Stewart Makes Cookies, Miss Spider's Tea Party (for the iPad, iPhone, and iPod Touch), Miss Spider's Bedtime Story (for the iPad),Sesame Street's The Monster at the End of This Book, Thomas & Friends: Misty Island Rescue, and(RED): The Lazarus Effect. For more information about CDA, visit www.callaway.com.

SOURCE Callaway Digital Arts