Calling All Mustard Lovers: Maille Mustard Mobile Rolls Into Chicago Sept 27 - 29

CHICAGO, Sept. 25, 2014 /PRNewswire/ -- This weekend, award-winning French brand Maille will spread the mustard love in Chicago, bringing its Maille Mustard Mobile to town for the first time. This eye-catching mustard-bar-on-wheels offers complimentary samples of the brand's signature products from a sleek and stylish electric vehicle. Mustard fans will have the opportunity to compose their own palette of Dijon flavors, compare tastes, and choose their favorites.

On Saturday, September 27, the Mobile will be at the Chicago French Market, offering complimentary hand cut Belgian fries in partnership with Frietkoten to enjoy with the Maille signature mustards (while supplies last). The Mustard Mobile will also serve up its Dijon delights at Williams Sonoma on Sunday and Monday.

Here is the detailed schedule:

• Saturday, September 27, Chicago French Market, 131 North Clinton, West Loop (10:00 am – 5:00 pm)
• Sunday, September 28, Williams Sonoma, 1550 Fremont St, Lincoln Park (1:00 pm – 6:00 pm)
• Monday, September 29, Williams Sonoma, 1550 Fremont St, Lincoln Park (11:00 am – 5:00 pm)

Lucky tasters will have the chance to win a three-day culinary and cultural adventure in Paris for two while additional winners will score a year's supply of Maille mustard. The Maille Mustard Mobile app – mymaille.us – and the social media platforms offer a variety of fun ways for mustard lovers to share their Dijon experiences. Follow along with Maille (@MailleUS) throughout the tour on Twitter, Facebook, and Pinterest with #MyMaille. For a preview of the Maille Mustard Mobile tasting experience, take a look at this video.

About Maille

With more than 265 years of expertise, La Maison Maille sets the standard for Dijon mustard and is an ambas­sador of French culinary refinement around the world. Today, Maille is the leading premium producer of mustard, vinegar and cornichons in France and the number one brand of imported mustard in the United States. The Maille product range includes Dijon Originale, Old Style, Honey Dijon, Horseradish, Rich Country and Honey Dijon with Balsamic of Modena mustards, Dijonnaise, as well as Cornichons.

CONTACT:  Diana Castelnuovo-Tedesco, 1-212-463-8930

Photo - http://photos.prnewswire.com/prnh/20140925/148484

SOURCE Maille