Calling All Mustard Lovers: The Maille Mustard Mobile Embarks On National Taste Tour

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Maille

Jun 11, 2014, 01:32 ET

NEW YORK, June 11, 2014 /PRNewswire/ -- Award-winning French brand Maille (http://maille.us) has set the Dijon Mustard standard for more than 265 years and now plans to convert America as well, sending its Maille Mustard Mobile on a national tour. Whether popping up in city centers, parking at food-centric events, or partnering with local restaurants and stores, Maille's first-of-its-kind mustard-bar-on-wheels will serve up complimentary tastings from a sleek and stylish electric vehicle.

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The Maille Mustard Mobile will embark on a national tour to spread the mustard love across the USA. Whether popping up in high-traffic city centers, parking at food-centric events, or partnering with local restaurants and stores, Maille's first-of-its-kind mustard-bar-on-wheels will serve up complimentary tastings of the brand's signature products from a sleek and stylish electric vehicle. Stops are scheduled around the Northeast in June and July, followed by a line up of West Coast stops in September, and wrapping up in Chicago in October. (PRNewsFoto/Maille)
The Maille Mustard Mobile will embark on a national tour to spread the mustard love across the USA. Whether popping up in high-traffic city centers, parking at food-centric events, or partnering with local restaurants and stores, Maille's first-of-its-kind mustard-bar-on-wheels will serve up complimentary tastings of the brand's signature products from a sleek and stylish electric vehicle. Stops are scheduled around the Northeast in June and July, followed by a line up of West Coast stops in September, and wrapping up in Chicago in October. (PRNewsFoto/Maille)

A custom-designed sampling bar will serve up Maille mustard varietals including Dijon Originale, Old Style, Honey Dijon, Horseradish, and Rich Country alongside the brand's crunchy Cornichons.  Mustard fans will have the opportunity to compose their own palette of Dijon flavors, compare tastes, and choose their favorites.

With its signature black and gold colors, the chic and contemporary Maille Mustard Mobile will be easy to spot when it rolls into:

  • Washington, D.C. area (June 14, 15, 18-20)
  • Philadelphia area (June 21, 22, 25)
  • New Jersey (June 26-28)
  • Boston (July 3)
  • Cape Cod (July 5-6)
  • Connecticut (July 9-10)
  • New York City (June 29-July 2, July 11-13)
  • West Coast (September)
  • Chicago (October)

Lucky tasters will have the chance to win a three-day culinary and cultural adventure in Paris for two while additional winners will score a year's supply of Maille mustard.

The Maille Mustard Mobile app – mymaille.us – offers fun ways for mustard lovers to share their Dijon experiences in real time, including posting images, sending messages, and interacting via social media. The mobile app makes it easy to enter the contests and a tracking feature details the locations, days, and times for all Maille Mustard Mobile stops. Follow along with Maille (@MailleUS) throughout the tour on Twitter, Facebook, Pinterest, and Instagram with #MyMaille.

About Maille

With more than 265 years of expertise, La Maison Maille® is an ambassador of French culinary refinement around the world. Established by Antoine Maille in 1747, the house of Maille was the official supplier to the Kings of France and many European Royal Courts. Today, Maille is the leading premium producer of mustard, vinegar, and cornichons in France and the number one brand of imported mustard in the United States.  Maille is available at selected gourmet grocery stores and supermarkets in the United States, as well as online at http://www.mybrands.com. For more information, go to www.maille.us.

Photo - http://photos.prnewswire.com/prnh/20140611/117032 

SOURCE Maille

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