Calling All Shades Seekers: SOLSTICE Sunglass Boutique Opens New Location in Stanford Shopping Center - Palo Alto, CA

NEW YORK, Feb. 23, 2011 /PRNewswire/ -- Sun lovers rejoice – SOLSTICE, the upscale luxury sunglass specialty chain – opens its first SOLSTICE Sunglass Boutique location in Palo Alto, CA on Wednesday, February 23rd. Located at 660 Stanford Center, SOLSTICE features an innovative and upscale store design, a unique "hands-on" sunglass retailing approach and chic store ambience.

SOLSTICE specializes in upscale, high-end designer fashion sunglass brands, yet also offers more moderately priced bridge collections and active sport sunwear lines.

There are five things that set SOLSTICE apart from other sunglass retailers:

1. SOLSTICE offers one of the largest selections of designer sunglasses than any one fashion retailer or sunglass specialty chain store.  Collections include Carrera, Dior, Giorgio Armani, Gucci, Jimmy Choo, Marc Jacobs, Valentino and YSL among others.
2. SOLSTICE receives the latest sunglass styles and is always on trend.  
3. SOLSTICE prides itself on offering unique sunglass brands such as Alexander McQueen, Balenciaga and Bottega Veneta, among others, which aren't widely available elsewhere.  
4. Unlike many other sunglass retailers, SOLSTICE offers a friendly open sell retail format.  Sunglasses are not behind a counter or under lock and key; instead, customers are encouraged to take control of their sunglass destiny and touch and try-on as many pairs as they like with maximum ease.
5. The SOLSTICE special events team has personally outfitted most of the top celebrities at events such as the Sundance Film Festival, Golden Globes, Grammy's, Emmy's and American Music Awards.  As a result, SOLSTICE selling specialists are always in the know about what sunglasses the celebrities are wearing.  Many celebrities and stylists also shop regularly at SOLSTICE.  

"We are thrilled about the grand opening of our new SOLSTICE store at the Stanford Shopping Center.  Palo Alto is the perfect location for our upscale designer sunglass concept and we are proud to offer Bay Area residents and visitors another great location to shop with us," said Rick Talmage, COO of SOLSTICE.  He added, "At SOLSTICE, we pride ourselves on being much more than just a sunglass store.  Our unique and inviting open-sell format, incomparable assortment and high level of personal service make SOLSTICE the ultimate sunglass shopping destination."  

ABOUT SOLSTICE

SOLSTICE is an upscale sunglass specialty chain owned and operated by Solstice Marketing Concepts (SMC), LLC, the New York City based subsidiary of the renowned Italian designer eyewear manufacturer Safilo Group.  There are over 160 SOLSTICE Sunglass Boutiques and SOLSTICE Sunglass Outlet stores along with the new on-line store SolsticeSunglasses.com.  SOLSTICE offers one of the largest selections of designer sunglasses of any department store or sunglass specialty retailer, with over 1,000 pairs from which to choose in a variety of price points.  Highly coveted brands available at SOLSTICE locations include: Armani Exchange, Balenciaga, Alexander McQueen, Bottega Veneta, Carrera, Dior, Dior Homme, Emporio Armani, Giorgio Armani, Gucci, Hugo Boss, Jimmy Choo, Juicy Couture, Kate Spade, Marc Jacobs, Marc by Marc Jacobs, Valentino and Yves Saint Laurent, to name a few.  For general information, store locations and on-line purchases, visit www.solsticesunglasses.com.

SOURCE SOLSTICE Sunglass Boutique