CAMP Brings Fairytale CAMP, A Silly Sideways Quest to Los Angeles, Dallas, and Chicago

The Award-Winning Family Experience Company Debuts an Original Interactive Journey Through Enchanted Hollow, Launching May 2025

NEW YORK, May 1, 2025 /PRNewswire/ -- CAMP, the Family Experience Company, is bringing a brand new original show, Fairytale CAMP, a silly sideways quest, to Los Angeles, Dallas and Chicago this May. This interactive theatrical experience invites guests to step through CAMP's signature Magic Door—a speakeasy-style secret passage—to meet CAMP-ified versions of beloved fairytale characters in Enchanted Hollow, a hilariously mythical land where magic has gone a bit off the rails. Timed entry tickets for Fairytale CAMP are available starting today and can be purchased at camp.com/fairytale.

This original experience, imagined and designed in partnership with RWS Global, invites kids and grownups on a high-energy, laugh-out-loud quest to help fix the chaos in Enchanted Hollow. The culprit? Grumble, a lovable, clumsy dragon who accidentally lost the kingdom's three magical gems. With the help of characters like a sneaker-wearing Cinderella, a bootcamp-running Little Red Riding Hood, a music-obsessed Peter Pan and Gosling, our hilariously disorganized but wildly enthusiastic tour guide, kids will dance, solve silly mysteries, and find the gems of Imagination, Bravery, and Friendship and help restore the kingdom. Inside Fairytale CAMP, families will:

• Complete a whimsical quest to collect the kingdom's lost gems
• Sing and dance with the Mad Hatter at a tea party gone bonkers
• Build strength at Little Red's Wolf-Fighting Bootcamp
• Help Peter Pan finish his hit song in his magical Writer's Waterfall Cave
• Join Cinderella, Prince, and Grumble the Dragon in the Castle Ballroom for epic dance-offs, glitter explosions, and royal drama

"At CAMP, we're all about creating unforgettable moments for families through story-driven play," said Amanda Raposo, CAMP's Chief Experience Officer. "With Fairytale CAMP, we're inviting guests into a brand-new style of CAMP experience full of joyful chaos, hilarious characters, and hands-on adventure—where kids get to be the heroes of their own story."

Fairytale CAMP is presented in partnership with tonies®, and LITTLEST PET SHOP. Our Gosling guides will discover LITTLEST PET SHOP pet-friends in their endless bag of comedic props. Families will find Tonies figurines and Tonieboxes in the Fairytale CAMP merchandise assortment across all locations and see demos by our whimsical CAMP Counselors.

In addition to meeting LITTLEST PET SHOP pet-friends throughout the show, families can explore an interactive activation at CAMP Chicago—where kids can dive into imaginative play and collect their favorite bobblin' head pets to take the fun home, thanks to a special partnership with Basic Fun! and Hasbro.

Tickets are available now at camp.com/fairytale or in person at participating CAMP locations. Early booking is encouraged, as spots are limited. Step through the Magic Door and into Fairytale CAMP, at the following locations:

• CAMP Los Angeles: May 23 - August 17, 2025
• CAMP Dallas: May 23 - September 28, 2025
• CAMP Chicago: May 30 - September 28, 2025

Each Fairytale CAMP is hosted inside a full-scale CAMP store, where the magic continues beyond the experience. Families can explore the CAMP Canteen—a 3,000-square-foot retail wonderland featuring the most buzzed-about toys and games, clothing, accessories, a Slime Bar, and CAMP's signature playable truck.

For more information, visit camp.com and follow @campstores on social media. Fairytale CAMP digital assets can be found here.

About CAMP
CAMP is the ultimate destination for family fun. Since 2018, CAMP (The Store with The Magic Door) has delighted kids and grown-ups alike with viral toys, unforgettable events, and award-winning immersive adventures based on beloved franchises like Bluey, PAW Patrol, Encanto, Trolls, and more. With prestigious accolades like Themed Entertainment Association's Thea Award and The Toy Book Pulse of Play Award, CAMP is an industry leader in location-based entertainment. CAMP has nine retail locations nationwide—Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, New York City, Philadelphia, and Washington, D.C. For more information, visit camp.com or follow @campstores.

About tonies®
tonies® is the world's largest interactive audio platform for children with more than 7 million Tonieboxes and 100 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.

tonies offers a range of more than 1,100 Tonies figurines to be placed on top of the Toniebox and more than 4,700 digital titles through mytonies (library and app) – ranging from tonies Originals productions to content from more than 200 licensing partners worldwide, including Disney, Warner, Marvel, Paramount, Hasbro, Universal, Sony Music and many more. With an average playtime of 268 minutes per week it is the perfect everyday companion for little ones. For more information, visit us.tonies.com.

About Basic Fun, Inc.
Basic Fun! is a dynamic global designer and marketer of classic, innovative children's entertainment products which strive to bring smiles to people of all ages.  The Company has renowned iconic brands and a broad product portfolio that are featured in over 50,000 brick and mortar locations and online retail distribution points by 2,500+ leading retailers, distributors, and family entertainment venues in over 60 countries worldwide. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play. Basic Fun!'s global headquarters is located in Boca Raton, FL and also has offices in the UK and Hong Kong.  For more information, visit basicfun.com.

SOURCE CAMP