DETROIT, Aug. 25, 2016 /PRNewswire/ -- Marketing communications agency Campbell Ewald today announced that it has been named agency of record for CARFAX, the vehicle history expert for used car buyers, sellers and the automotive industry, following a competitive review.
Campbell Ewald's scope of work for CARFAX includes brand and product positioning, creative strategy and direction and the creation of a comprehensive Consumer Experience Journey Map.
The news comes after Campbell Ewald was recently selected as the new creative agency for IHOP.
"With automotive shopping being an overwhelming and intimidating process for some consumers, our work will showcase the ease, reliability and range of services available from CARFAX," said Kevin Wertz, CEO of Campbell Ewald. "With more than a century of experience working with the auto industry, and our proven expertise in the purchase journey of today's consumers, we know this partnership will be an exciting one for both Campbell Ewald and CARFAX."
Campbell Ewald will work with CARFAX to evolve the brand by raising awareness as the company continues to expand its portfolio of product offerings. The agency will continue to leverage the brand's iconic CAR FOX, which was created in 2009.
"We have been working hard to develop new products that help people buy, sell and own their cars with more confidence," said Dick Raines, president of CARFAX. "We were very impressed by Campbell Ewald's work helping other companies better understand the needs of their customers. We're excited about working with Campbell Ewald to let consumers know about all the new ways we can help with their used cars."
Carfax, a unit of IHS Inc. (NYSE: IHS), is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and continues to develop innovative services – like Carfax Used Car Listings and myCarfax – that make it easier to buy, sell and own a used car. The company maintains a database comprising over 15 billion vehicle history records from more than 92,000 sources worldwide. Get a free Carfax® Vehicle History Report from dealers with every used car for sale on Carfax.com or look for Carfax Advantage™ dealers in your area and say 'Show Me the Carfax™'. Based in Englewood, Colorado, USA, IHS is the leading global source of information, insight and analytics in the automotive industry and other critical areas that shape today's business landscape.
About Campbell Ewald
Campbell Ewald is a U.S.-based full service, fully integrated advertising and marketing communications agency. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. With offices in Detroit, Los Angeles and New York, Campbell Ewald has been recognized by the Warc 100 as one of the 2016 top 10 agencies in North America, and its work on behalf of clients has been honored by, among others, the Cannes International Advertising Festival, the Effies, the One Show, the AAF Mosaic Awards, the ECHO Awards and ADWEEK.
SOURCE Campbell Ewald