Campus Management and eBureau Form Strategic Partnership to Deliver Integrated Solution to Education Marketplace

BOCA RATON, Fla. and ST. CLOUD, Minn., June 7, 2011 /PRNewswire/ -- Campus Management Corp., a leading provider of enterprise software products and services for educational institutions, and eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced today that it has formed a strategic partnership to help colleges and universities improve student recruitment and admissions strategies. Campus Management will give its clients real-time access to eBureau's technology, including eBureau's lead scoring, verification and demographic append information products. The solution will help colleges optimize lead management and will allow them to identify which online leads are most likely to be contactable, apply, enroll and stay enrolled.  

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Specifically, the solution identifies those prospects with the highest propensity to enroll in a college or university program, verifies and salvages more contactable leads and provides enhanced demographic and geographic data to further assess lead quality across multiple lead sources.  

"This joint partnership allows colleges and universities to better manage their lead generation campaigns and workflow strategies," said Tim Gilbert, senior vice president and chief marketing officer at Campus Management Corp. "We're pleased to partner with eBureau in order to deliver best in class technology to the marketplace while bringing new levels of accuracy and efficiency to our clients' overall lead management processes."

"Education marketers need access to real-time, accurate information about their student prospects in order to make smarter decisions at crucial points during the marketing and recruitment process," said Gordy Meyer, president and chief executive officer at eBureau. "We're excited to be partnering with Campus Management and integrating our award winning technology into their solutions, enabling colleges and universities to better identify and pursue prospective students for their programs."

eBureau recently received three LEADER Awards recognizing eBureau's role in helping leading for-profit colleges and universities improve bottom-line results. Lead buying schools voted eBureau as the Best in Class Lead Verification Vendor, Best in Class Lead Scoring Vendor, and Technology MVP in the Higher Education industry category. To help education marketers focus their marketing recruitment efforts on those prospects most likely to enroll and persist through graduation, eBureau has helped schools develop cost-effective strategies that maximize their investments in online advertising, including cost-per-lead and display advertising.

About Campus Management Corp.

More than 1,700 colleges, universities, foundations and other organizations in 17 countries rely upon Campus Management Corp® enterprise software products and services. Campus Management's CampusVue® Ecosystem is a vision for a fully integrated, centralized administrative and e-Learning platform that unifies services, academic delivery, administrative management, and reporting for the range of public, private, and proprietary postsecondary institutions. It includes Campus Management's CampusVue Student and Portal systems, as well as Talisma Constituent Relationship Management (CRM) and fundraising software.

Campus Management's award-winning student information system is used by more than 75 percent of the largest U.S.-based proprietary and online colleges. Additional offerings include: fundraising software; financials; HR solutions; and Talisma CRM, a leading Constituent Relationship Management (CRM) solution for Higher Education and a range of other industries. Campus Management employs associates worldwide, providing clients with a full range of consulting implementation, support, training, and integration services. For more information, visit www.campusmanagement.com.

About eBureau

eBureau provides a powerful suite of predictive analytics and real-time information solutions to help consumer-facing businesses find their next customer. Supported by a robust data mining platform that aggregates massive amounts of consumer data, eBureau helps performance marketers and digital advertisers improve the profitability of their new customer acquisition efforts. Clients span numerous industries and rely on our Audience Targeting, Lead Quality Scoring, Contact Center Optimization and Risk Management solutions to make instant, data-driven business decisions and most effectively deliver relevant marketing messages. For more information visit www.ebureau.com

SOURCE Campus Management Corporation