Campus Protein Attracts $1 Million Series A Financing
NEW YORK, Nov. 1, 2018 /PRNewswire/ -- Campus Protein, a leading provider of health supplements and nutritional information for the college market, today announced it has secured $1 million in Series A investment funding. The financing, coming from angel investors and other private individuals, will be used to further extend the company's sales and marketing efforts including its sizable campus representative program, as well as for product development related to its branded Campus Protein line of nutritional supplements.
Since its inception in 2010 by college friends Russell Saks, Tarun Singh, and Michael Yewdell, Campus Protein has captured a major share of the market for nutritional supplements among U.S. college students. These products, purchased by both men and women, represent a large and growing industry expected to reach $60 billion in sales over the next five years. Roughly 50% of students at colleges and universities use nutritional supplements.
Now with a presence on over 300 campuses across the country, Campus Protein's success is largely attributed to its competitive prices, rapid delivery from eight warehouses across the U.S., and deep understanding of the needs and priorities of its core customer. Saks is the company's CEO, while Singh serves as Chief Marketing Officer and Yewdell as Chief Sales Officer.
"Campus Protein realized very early on that college students are an underserved market," noted Saks. "In addition to low prices and rapid order fulfillment, students want information and advice—and they want it from someone they trust and understand. Our community of 1,500 trained campus representatives, combined with our selection of products curated specifically for the needs of young adults, gives us a sizable market advantage."
Campus Protein anticipates using much of its Series A funding to grow its campus rep program, adding new universities as well as additional reps on campuses that are currently served. Other uses will include new products in the branded Campus Protein product line; finally, the company plans to aggressively extend its other sales and marketing efforts, especially by building out its analytics technology and initiating new viral marketing campaigns.
"We are positioning Campus Protein as a platform that is able to collect valuable data, trends, and industry insight," said Saks. "We want to help our customers make more informed decisions about the products that are best for them."
About Campus Protein:
Campus Protein is the ultimate source of nutritional supplements and fitness information for college students on a budget. Founded in 2010 by Indiana University and Boston University students, the fast-growing company combines competitive pricing with rapid delivery from a network of eight warehouses across the country. Campus Protein, with a presence at more than 300 U.S. colleges and universities, markets its products and services, including its branded Campus Protein line of supplements, through a network of 1,500 campus sales representatives trained in nutrition and product knowledge. Privately-owned Campus Protein is headquartered in New York City. To learn more, visit www.campusprotein.com.
SOURCE Campus Protein
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