Canal 22 MundoFOX Los Angeles Is The Fastest Growing Spanish Language Station In May Sweeps

KWHY-TV Canal 22 MundoFOX Scores Significant "Year-to-Year" Growth in Primetime Ratings within Key Demos

May 21, 2015, 12:12 ET from Meruelo Group / Meruelo Media

LOS ANGELES, May 21, 2015 /PRNewswire/ -- In the highly contested May 2015 Nielsen Sweeps, KWHY-TV Canal 22, the Los Angeles flagship station of the MundoFOX television network, now is the fastest growing Spanish station in LA, with the greatest average primetime ratings increases. Canal 22 MundoFOX LA's recent success is driven by the hit historical drama, Suleiman, which ranked third in one of the most competitive time slots. 

"The epic series Suleiman is an absolute blockbuster that increased our audience in the 8pm time period with an incredible 293% from last year among the key demographic of Adults 18-49 and 450% among Adults 25-54," stated Otto Padron, President of Meruelo Media. "We're ecstatic with the May book results and even more excited that this series is just getting started and there's more Suleiman to come."

KWHY-TV Canal 22 MundoFOX Los Angeles May 2015 Sweeps Highlights

  • KWHY-TV Canal 22 MundoFOX LA posted significant growth in average primetime ratings, up 61% from May 2014 among Adults 18-49 and up 143% among Adults 25-54 -- more than KRCA/Estrella (+59%/+63%), KVEA/Telemundo (+54%/+39%), KAZA/Azteca America (+18%/+75%), KMEX/Univision (-7%/+3%), and KFTR/UniMas (-73%/-68%). (Based on Monday to Friday, 7-10P averages for KWHY and KRCA; and 7-11P averages for KMEX, KVEA, KFTR and KAZA.)
  • Suleiman averaged solid 0.59 rating among Adults 18-49 and 0.88 rating among Adults 25-54, ranking third among regularly scheduled programs in the time period, beating Avenida Brasil on KVEA/Telemundo, Cineplex on KFTR/UniMas and Asi en el Barrio Como en el Cielo on KAZA/Azteca America.
  • KWHY-TV Canal 22 MundoFOX LA beat KFTR/UniMas in average primetime ratings for the second consecutive Sweeps period (following February 2015) among both Adults 18-49 and Adults 25-54.

Source: Los Angeles NSI Ratings, May 2015

For more information on KWHY-TV Canal 22 MundoFOX, please visit www.mundofox22.com.

About Meruelo Media
Meruelo Media (MM) is the media division of The Meruelo Group.  MM currently operates two Southern California Legendary media platforms;  the classic hip-hop and R&B radio station, 93.5 KDAY and one of Los Angeles' oldest Hispanic TV stations, KWHY-TV Canal 22, which is currently the flagship of MundoFOX Television Network.  MM also owns the first and only US Hispanic Super Station, Super LA, airing on its KWHY-TV second digital stream and reaching over 6 Million Homes over various multiple video delivery providers.  MM also operates television stations in Houston and Santa Barbara.  The Meruelo Group is a minority owned, privately-held management company serving a diversified portfolio of affiliated entities with interests in banking and financial services; food services, manufacturing, distribution and restaurant operations; construction and engineering; hospitality and gaming; real estate management; media, public and private equity investing. For more information please visit www.meruelogroup.com.

Media Contact:
Rebekah Salgado
rsalgado@meruelogroup.com
562.228.8191 

 

SOURCE Meruelo Group / Meruelo Media



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