BOCA RATON, Fla., Jan. 13, 2016 /PRNewswire/ -- Cancer Treatment Centers of America® (CTCA), a national network of five cancer care hospitals with headquarters in Boca Raton, Fla., ranked fifth in YouGov BrandIndex's closely-watched annual "Brand Buzz" rankings, a measure of positive consumer sentiment toward the brand, among the field of 1,500 brands measured across all categories in the United States.
CTCA® is the only health care company to make it onto the list of top 10 brands, a roster led by Amazon, Netflix, YouTube and Google, yet ranked ahead of venerable brands such as Apple, Samsung, Lowe's and Walgreen's.
"Cancer Treatment Centers of America focuses on a disease that touches nearly every American, either directly or indirectly. The brand consistently delivers on its positioning as a leader in its field, and that is reflected in its ranking on our annual Best Brand list," said YouGov BrandIndex CEO Ted Marzilli.
Not only did CTCA place in the top 10 brands overall, it also led all hospital brands, a sector that has been tracked by YouGov BrandIndex since April 2014.
"This prestigious ranking is a reflection of our remarkably talented Stakeholders (employees) who work tirelessly every day to deliver our Mother Standard® of care that combines advanced clinical treatments with evidence-based integrative therapies to treat the whole person and improve his or her quality of life during and after treatment," said Steve Mackin, Interim President, CTCA Global and Chief Operating Officer, CTCA. "Third-party recognition in a highly-regarded survey like the YouGov BrandIndex rankings confirms that our message of healing and hope is resonating with people."
The BrandIndex Buzz score is an aggregate measure of positive and negative perceptions customers have about a brand, based on news, advertising and word of mouth. The survey measures consumer sentiment toward brands in 45 categories, with opinions sampled from a national panel of nearly 2 million adults. Participants respond to 16 questions about each of the brands tracked in the survey, including one question specific to public sentiment toward each brand. The most recent rankings were derived from the highest average scores recorded between January and December 2015.
About YouGov BrandIndex
YouGov BrandIndex is the first and only service that measures the fundamentals of brand health every day. BrandIndex tracks thousands of brands across dozens of industry segments, globally, providing insights and enabling fast and informed decision-making.
About Cancer Treatment Centers of America®
Cancer Treatment Centers of America® (CTCA), headquartered in Boca Raton, Fla., is a national network of five hospitals that serves adult patients who are fighting cancer. CTCA® offers an integrative approach to care that combines advancements in genomic testing and precision cancer treatment, surgery, radiation, immunotherapy and chemotherapy, with evidence-based supportive therapies designed to help patients physically and emotionally by enhancing their quality of life while reducing side effects both during and after treatment. CTCA serves patients from around the world at its hospitals in Atlanta, Chicago, Philadelphia, Phoenix and Tulsa. Consistently rated among U.S. hospitals that deliver the highest quality of care and patient experience, CTCA provides patients and their families with comprehensive information about their treatment options and encourages their active participation in treatment decisions. For more information, visit cancercenter.com, Facebook.com/cancercenter and Twitter.com/cancercenter.
SOURCE Cancer Treatment Centers of America