Canopy Wines Announces Marketing Executive Promotions

NAPA, Calif., Jan. ­­­17, 2012 /PRNewswire/ -- Canopy Management, the Napa Valley wine brand creation, sales and marketing company, has announced two marketing executive promotions. Natalie Wassum has been appointed Vice President/Partner, Marketing. Mary Ann Vangrin has been appointed Vice President/Partner, Communications & Social Media.

An innovative wine company pioneering the use of social media to develop wine brands through its social network, the Wine Sisterhood, Canopy's portfolio is distributed nationally and in Canada. Wines include Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Haute Red, White Haute, Wine Sisterhood, Cowgirl Sisterhood, Kate & Cassie and Good Daughter. All are priced under $15.The Middle Sister wine portfolio was recently named a "Hot Prospect" by Market Watch Magazine (October 2011).

Natalie Wassum was part of the founding team at Canopy in 2008. A graduate of Cal Poly San Luis Obispo with a degree in Agricultural Business Marketing and a minor in Wine and Viticulture, Natalie began her career in the research department of Trinchero Family Estates, eventually working as a key member of the National Accounts marketing team before joining Canopy.

Mary Ann Vangrin graduated from the University of California, Berkeley, and was an advertising copywriter and creative director before starting a career in wine public relations in 1994. She has worked in communications and marketing for several Napa Valley wineries including Robert Mondavi Winery, Trinchero Family Estates and Clos Du Val prior to joining Canopy in 2009.  

Canopy founder and Chief Marketing Officer Terry Wheatley comments, "Natalie and Mary Ann bring tremendous creativity and insight to our portfolio. They have been instrumental in creating and executing a digital marketing strategy that is considered among the wine category's most innovative."

Canopy President and Chief Executive Officer Brian Wurtz added, "The ability to touch consumers and customers directly using the tools of social media marketing and communications has a powerful impact on growth and sales. I am pleased our Canopy team is on the cutting edge of that interaction."

About Canopy Management
Founded in 2008, Canopy Management is a wine creation, sales and marketing company devoted to bringing delicious, creative, authentic wine brands to the under $15 marketplace.  Canopy is the innovator of The Wine Sisterhood, a digital community promoting wine conversations among women and engaging female consumers through the innovative use of social networking. The result is a comprehensive portfolio of wines with unique personalities, packaging, quality and value, including Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Haute Red, White Haute, Wine Sisterhood, Cowgirl Sisterhood, Kate and Cassie and Good Daughter. Canopy Management wines are distributed nationally and in Canada.  www.canopymanagement.net

About Wine Sisterhood™
Sisterhood is powerful!  The Wine Sisterhood is a vibrant digital community promoting wine conversations and engaging consumers in the enjoyment of wines through the innovative use of social networking on a variety of web-based and mobile platforms.  Members of the Wine Sisterhood help guide brand development  at Canopy Wine Company, a wine creation, sales and marketing company devoted to bringing delicious and authentic wines to the under $15 marketplace. The result is a broad portfolio of wines with unique personalities, packaging, quality and value informed by the opinions of consumers. The wines include Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Haute Red, White Haute, Wine Sisterhood, Cowgirl Sisterhood, Kate and Cassie and Good Daughter. Wine Sisterhood wines are available at fine retailers nationally and www.winesisterhood.com

SOURCE Canopy Management