NAPA, Calif., April 27, 2011 /PRNewswire/ -- Canopy Management, the Napa Valley wine brand creation, sales and marketing company, has announced the addition of Don Henderson as Vice President/Partner. Canopy Management was founded in 2008 by industry veterans Terry Wheatley and Brian Wurtz who are Chief Marketing Officer/Partner and President/Partner, respectively. Don will be responsible for the strategy and sales execution of the Canopy portfolio of wines in the Mid-Atlantic, Northeast, and New England markets.
An innovative wine company pioneering the use of social media to develop wine brands with direct input from the consumer through its social network, the Wine Sisterhood, Canopy's portfolio is distributed nationally and in Canada. Wines include Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Kate & Cassie, Good Daughter, Little Chica and Cocca di Papa. All are priced under $15. The young company has experienced tremendous growth since its inception, with continued momentum in 2011.
Don Henderson brings 22 years of wine sales experience to the company; most recently at Treasury Wine Estates where he was the Mid-Atlantic Regional Director. Prior to that, he was Fosters' Wine Estates Northeast Regional Zone Vice-President. Don resides with his family in Maryland.
Canopy President Brian Wurtz comments, "Don has tremendous experience working with customers and distributors. He has a deep understanding of the wine business and his positive approach and passion are among his strongest attributes. The Canopy team is looking forward to his leadership as we grow in the Northeast and beyond."
About Canopy Management
Founded in 2008, Canopy Management is a wine creation, sales and marketing company devoted to bringing delicious, creative, authentic wine brands to the under $15 marketplace. Canopy is the innovator of The Wine Sisterhood, a digital community promoting wine conversations among women and engaging female consumers in the development of Canopy wines through the innovative use of social networking. The result is a comprehensive portfolio of wines with unique personalities, packaging, quality and value, including Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Haute Red, White Haute, Kate & Cassie, Good Daughter, Little Chica and Cocca di Papa. Canopy Management wines are distributed nationally and in Canada. www.canopymanagement.net
About Wine Sisterhood™
Sisterhood is powerful! The Wine Sisterhood is a vibrant digital community promoting wine conversations and engaging consumers in the enjoyment of wines through the innovative use of social networking on a variety of web-based and mobile platforms. Members of the Wine Sisterhood help guide brand development at Canopy Wine Company, a wine creation, sales and marketing company devoted to bringing delicious and authentic wines to the under $15 marketplace. The result is a broad portfolio of wines with unique personalities, packaging, quality and value informed by the opinions of consumers. The wines include Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Good Daughter, Deep Purple, Haute Red, White Haute, Kate & Cassie, Little Chica and Cocca di Papa. Wine Sisterhood wines are available at fine retailers nationally and www.winesisterhood.com
SOURCE Canopy Management