Canopy Wines Grow With the Addition of Sales and Marketing Pros

Jan 04, 2010, 21:12 ET from Canopy Management

NAPA, Calif., Jan. 4 /PRNewswire/ -- Canopy Management, the Napa Valley wine brand creation, sales and marketing company announced three new team members. Mr. Mack Hoehner and Ms. Kelly Howell joined the company in sales, both with the title of Vice President/Partner. Ms. Mary Ann Vangrin has been named Partner/Director of Communications and Social Media. Canopy Management was founded in 2008 by industry veterans Terry Wheatley and Brian Wurtz who are Chief Marketing Officer/Partner and President/Partner, respectively.

An innovative wine company pioneering the use of social media to develop wine brands with direct input from the consumer, Canopy's mission is to break down walls between the marketers and marketplace. The portfolio is currently distributed in 38 states and broke the 120K case shipment mark in 2009. Wines include Middle Sister, pro-mis-Q-ous, Monogamy, Purple Cowboy, Kate & Cassie, Deep Purple, Little Chica, Good Daughter and Cocca di Papa and are all under $15. Canopy headquarters is located in a Craftsman-style bungalow in downtown Napa called "The Clubhouse."

"We all report to the consumer," comments Founder and Chief Marketing Officer Terry Wheatley.

Mack Hoehner comes to Canopy Management from Foster's Wine Estates where he ran sales as Vice President, Southwest Zone. Kelly Howell also comes from Foster's where her most recent position was Vice President, On-Premise National Accounts.

Mr. Hoehner has extensive experience working with distributors and customers at Rosemount Estates, Southcorp, and Foster's. He has strategic responsibility in the Central, Southwest, and Southeast geographies.

Ms. Howell comes to Canopy with over 15 years in the beverage alcohol, managing sales teams, distributors, and National Accounts. She is working in tandem with Mr. Hoehner to execute upcoming plans to grow Canopy business in the Central, Southwest, and Southeast.

Most recently Director of Marketing and Public Relations for Goelet Wine Estates/Clos Du Val Winery, Ms. Vangrin has held communications and public relations positions at Trinchero Family Estates, Robert Mondavi Winery, Domaine Chandon and G.L. Mezzetta. She will be responsible for corporate and brand communications and developing the social media marketing strategy and execution for the Canopy portfolio.

SOURCE Canopy Management