Can't Beat The Summer Heat? De'Longhi Knows How Far Americans Will Go To Cool Down

UPPER SADDLE RIVER, N.J., Aug. 23, 2016 /PRNewswire/ -- It's the dog days of summer with heat and humidity abounding and heat waves across the country showing soaring temperatures over 100 degrees. According to NASA's Goddard Institute for Space Studies, June 2016 was the hottest June on record, going back 136 years. With record-breaking weather on the rise, a just-released national survey documents Americans' behavior towards extreme temperatures and how it differs across regions, genders and ages.

Americans seem to go to great lengths to cool off and escape the summer blaze, enduring long hot days with some "heated" Americans even compromising another's comfort level for their own. Across regions, different environmental factors lead to varying personal decisions to buy a personal cooling system.

A new national online survey conducted by Harris Poll on behalf of De'Longhi in Spring 2016 among US adults underscores the behaviors and preferences for those looking to cool down once it gets hot and warm up once it gets cold, and their reasons for purchasing portable cooling/heating solutions. Top findings include:

• Heated Behavior: Surprisingly, over a quarter of U.S. adults (28%) have secretly changed the temperature in their home without other people knowing, for relief when temperature is either too hot or too cold.
• Throwing In the Sweat Towel: Nearly a third of Americans (30%) would purchase a new portable air conditioner/heater if they were in the market for one after three days of extreme temperatures.  The numbers are highest in the sweltering South, where 33% would buy an air conditioner/heater under those conditions, compared to those in the generally, less oppressive Northeast at 26%. 
• She's Hot, He's Cold: Women (35%) are more likely to have a lower tolerance for sustained summer heat/cold winter nights in the home and would purchase a portable air conditioner or heater if they were in the market for one after three days of high/low temps, compared with men at 25%.
• Cold Hard Cash: Nearly two thirds of American adults (63%) say energy efficiency and savings would be very important when purchasing a portable air conditioner or heating product.
• The Cost of Comfort: 79% of American adults say that price would be among the most important features if they were looking for a portable air conditioner, with performance (how well and fast it cools) following at 69%.

With so many factors in play – the heat can drive Americans mad. To help appease Americans from this summer's record-breaking temperatures and give them options to cool down in their own home no matter what kind of dwelling, De'Longhi, the leading international brand in portable heating and cooling offers the ultimate at-home level of comfort.

De'Longhi introduced the portable way to cool home environments 30 years ago and continues to make it easy and accessible to cool down in your home. For additional information and retail availability for the complete range of products, visit www.delonghi.us.  

Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of De'Longhi Group from April 4-6, 2016 among 2,143 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Imani Rodman at [email protected].

De'Longhi Group
The De'Longhi Group is based in Treviso, Italy, and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands: De'Longhi, Kenwood and Braun. The De'Longhi Group is committed to continuing their mission to create exceptional products that improve the lives of the consumer through innovative technologies and unparalleled design.

The De'Longhi brand is based in Treviso, Italy, and is the global leader in espresso and comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De'Longhi brand.  De'Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort.  After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customer's home, making the everyday better. For more information, visit www.delonghi.com.

Media Contact
Imani Rodman
Current
212-445-8338
[email protected]

SOURCE De’Longhi Group

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