Canton Fair Launches New Services for National Chambers of Commerce

Jun 07, 2010, 10:45 ET from China Foreign Trade Centre (CFTC)

GUANGZHOU, China, June 7 /PRNewswire-Asia/ -- At 107th Canton Fair this past April, some attendees noticed one small new detail: several European and South American chambers of commerce were seen with their own exclusive service counters. These were part of a new service package offered by Fair organizers this year, specially designed to accommodate the needs of chamber members and their associates. Participating organizations in this inaugural offering included the China-Britain Business Council, the French Chamber of Commerce and Industry in China and the Brazil-China Chamber of Commerce and Industry.

The Canton Fair has long been an integral part of the global business community, cooperating intimately with international trade organizations, business associations, and other foreign commercial institutions ever since its inception more than half a century ago. After so many years of building trust and knowledge amongst the international commercial elite, this new service on offer for cooperating organizations as of 2010 is now only one of the Fair's many points of attraction. However, it is one of the more substantial, and frankly, rewarding: with it, overseas chamber of commerce members and their clients can take advantage of information consultation and distribution, procurement assistance. Just in case should they encounter any difficulties, there is exclusive troubleshooting and solution assistance right around the corner. But the real clincher is that this whole package comes absolutely free of charge.

Understandably, national chambers of commerce would benefit from using this service at the Canton Fair. Participants like first-time attendee and China-Britain Business Council President Stephen Phillips were quick to voice their satisfaction. He said, "The sheer scale of the Canton Fair and the professionalism of the employees and service left a deep impression on me ... the Fair provided us with this helpful exclusive service counter, which in turn allowed the CBBC to better serve our members and associates."

Indeed, it's this sort of reciprocation that the service aims to foment, by delivering a carefully channeled focus on the unique demands of each nation and its economy. If all goes according to plan, even more durable and longer-lasting mutual relationships will form between the Fair and participants. In which case, the whole world will benefit.

SOURCE China Foreign Trade Centre (CFTC)