Capes On, Tails Out: Pumpkin Pet Insurance to Host Krypto the Superdog Look-Alike Contest in Honor of the New DC Studios Film, SUPERMAN

 Real-life 'Superdogs' Take the Spotlight in New York City to Honor the Hero in Every Pet

NEW YORK, July 14, 2025 /PRNewswire/ -- Is your dog a superhero? To celebrate the new SUPERMAN film in theaters now, Pumpkin Pet Insurance is thrilled to announce the Krypto the Superdog Look-Alike Contest — a tail-wagging celebration honoring the most iconic pup in the DC Universe.

As Superman's™ loyal companion, Krypto embodies the courage, love, and loyalty we see in our pets every day. This exciting one-time only event, taking place July 18, 2025 at 2pm EDT at Manhattan West Plaza, 385 9th Ave in New York City, invites dog parents of all breeds and sizes to bring their furry heroes to life. Whether your pup is a dead ringer for Krypto or just bursts with superhero spirit, this is your chance to show the world the true power of pets.

"We've seen celebrity look-alike contests, but this time pets take center stage," said Matt Sherman, Chief Marketing Officer of Pumpkin. "The Krypto Look-Alike Contest is our way of spotlighting the hero inside every pet. Whether your dog looks exactly like Krypto or simply channels his super-energy—no matter their size or breed—this contest celebrates the amazing role pets play as our everyday heroes."

Two lucky dogs will earn top honors: one crowned Best Krypto Lookalike and one recognized as the Most Unique, Unlike-Krypto contestant. Because in this contest, every dog is a superhero—whether they're a perfect match or a total wildcard. The winners will be selected based on audience reactions and a panel of two expert judges will choose the winners.

Superdog Prizes Include:

• $1,000 for Best Krypto Lookalike
• $1,000 for Least Krypto Lookalike (because every dog's a hero in their own way!)
• $2,500 donation to the Angel Fund at a veterinary clinic of each winner's choice

Powered by PumpkinNow™ — Real-Time Coverage for Real-Life Heroes

Inspired by Superman and Krypto's ability to fly to the rescue at super speed, PumpkinNow™ shows up for pet parents in minutes when care is critical for their pets.* Launched in April 2025, Pumpkin's first-ever urgent pay service can cover up to 90% of eligible vet bills lightning fast if pets get hurt or sick. What's more, it pays pet parents directly before they even pay––or leave––the clinic, helping them make quick, confident care decisions with less financial stress.

"With PumpkinNow™, pet parents can be heroes too, stepping up with quick, stress-free support when their sidekick needs it most," Sherman added. "Since launch, we've paid over $3.5 million in critical care—often approving claims in less than 9 minutes—so pet parents can be the superheroes their pets need when it matters most."

For more details and to register your pet, visit https://hello.pumpkin.care/krypto/

About SUPERMAN

DC Studios Presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, "Superman," which will be in theaters and IMAX^® nationwide on July 11, 2025, and internationally beginning 9 July 2025, distributed by Warner Bros. Pictures. 

Warner Bros. Entertainment Inc. and its parent, affiliates and subsidiaries are not responsible for the promotion, administration or execution of this contest.

*Qualified customers with eligible claims for treatments $1k or more could be paid in 15 minutes after submitting a request if their bank accepts real-time payments. For a list of RTP-enabled banks, visit https://www.theclearinghouse.org/payment-systems/rtp/rtp-participating-financial-institutions. For full terms & conditions, visit www.pumpkin.care/pn-terms.

Pumpkin Insurance Services Inc. ("Pumpkin") is the highest-rated pet insurance provider on Google as of February 2025, and one of the fastest growing pet insurance and wellness brands in the U.S. Designed for modern dog and cat owners, Pumpkin Pet Insurance plans help cover advanced veterinary care for accidents and illnesses, helping pets live their longest and healthiest lives. Pumpkin offers a variety of plans, with up to 90% reimbursement for covered care administered by any licensed veterinary clinic in the U.S. and Canada. Learn more by visiting pumpkin.care.

For terms and conditions, visit: https://www.pumpkin.care/sample-plan/. Products are underwritten by either Independence American Insurance Company (NAIC #26581), or United States Fire Insurance Company (NAIC #21113), and produced by Pumpkin Insurance Services Inc. ("Pumpkin") (NPN #19084749; CA License #6001617). Premiums are based on and may increase or decrease due to the age of your pet, the species or breed of your pet, and your home address.

© & TM DC © 2025 Warner Bros. Ent. All Rights Reserved.

SOURCE Pumpkin Pet Insurance