Capgemini and Attensity Present Webinar on Using Social Media to Drive the Customer Lifecycle

Free Event Offers Advice on How to Acquire, Develop and Retain Customers Through Social Media

Jun 07, 2012, 08:31 ET from Attensity

PALO ALTO, Calif., June 7, 2012 /PRNewswire/ --


"Using Social Media to Drive the Customer Lifecycle"

Social media is all about creating a global network of real-time relationships with your business. In this complimentary webinar, Capgemini Group, one of the world's foremost providers of consulting, technology and outsourcing services, will share valuable insights, tools and strategies for using the latest developments in social media analytics and engagement.


11:00 AM PT / 2:00 PM ET, Wednesday, June 13, 2012


Presenters include Rohit Kapoor, senior director & principal of Business Process Outsourcing at Capgemini, and Rebecca MacDonald, vice president of marketing at Attensity.


Learn how Capgemini uses Attensity social analytics and engagement solutions for Social CRM to:

  • Acquire new customers by increasing awareness in social media at a fraction of the cost
  • Develop customers through higher satisfaction, resulting in more engaged customers that average 33 points higher on Net Promoter Scores®
  • Retain customers through stronger interactions in social media that generate loyalty and convert detractors into advocates


Register to attend this free event:


About Attensity
Attensity's social analytics and engagement solutions are the choice of the world's leading brands for Social CRM. Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., Attensity is powering the Social CRM strategies of companies such as Charles Schwab, EMC, JetBlue Airways, Lloyd's Banking Group, Siemens, Starwood Hotels & Resorts, StubHub, Travelocity and Whirlpool. Visit and follow the company at, on Twitter @Attensity, and on

©2012 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Net Promoter Score is a trademark of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

Rebecca MacDonald, Vice President of Marketing, (650) 433-1700,
Lisa Hawes, Sterling Communications, (408) 884-5155,

SOURCE Attensity