Capillary Grows and Strengthens Asia-Pacific Strategic Leadership Team

Nov 27, 2013, 08:40 ET from Capillary Technologies

SINGAPORE, November 27, 2013 /PRNewswire/ --

Customer experience intelligence leader tasks new executives with creating massive business growth and increasing profitability throughout the region

Singapore-based Capillary Technologies, the region's most awarded and fastest-growing Loyalty & Consumer Engagement Agency, that helps businesses engage intelligently with their customers through mobile, social and in-store channels, has announced six key appointments to its executive leadership team in the Asia-Pacific (APAC) region. The move marks a period of aggressive global expansion for a company on an upswing in strong international consumer markets.

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"Today's retailers face complex challenges for engaging diverse, fast-growing customer segments and managing operations in traditional brick-and-mortar formats and the ever-evolving online environments," said Capillary Technologies CEO, Aneesh Reddy. "They need partners who can simplify and optimise their customer engagement programs while also focusing on efficiency and excellence."

Over the past 18 months, Capillary has grown aggressively across the Asia-Pacific region and currently serves such clients as Marks & Spencer, Courts, Puma, Pizza Hut, KFC and Guardian. The company is known for its high energy and passion in bringing global best CRM practices to enterprises across Asia and surrounding regions. Capillary was also recently recognised by Marketing Magazine as the Consumer Engagement Agency of the year and a preferred CRM & Loyalty provider in the Asia-Pacific region, and was also named as a Gartner 2013 Cool Vendor.

The agency's new executive appointments include:

  • Ashish Kasi, Vice President Engineering
    A veteran in  the field of engineering  and information technology, and with over 20 years' experience with a focus over the last 14 years on building SaaS products for the retail and commerce sector, Ashish will lead the development of all Capillary applications and technologies. Prior to joining Capillary, he was at Yahoo! for 10 years as the head of engineering for Small Business group. At Yahoo!, he helped create the engineering team, scale its operation and built a suite of profitable services ranging from "content to e-commerce" targeted at enabling small and mid-sized businesses to be successful online.
  • Aurelia Leopold, Client Director for Key Accounts
    A strong leader with an even stronger understanding of customer relationships, Leopold and her team will manage client services and account relationships for all Capillary customers across the APAC region. She enters the company with a strong history of serving some of the world's leading brands, such as Standard Chartered Bank or HSBC and major players in consumer products including Procter & Gamble, L'Oreal, Nestlé, Danone, and Nivea BDF, as well as Carrefour, Tesco, BP, and GSK in other industry sectors across Asia and Europe.
  • Banshan Syiem, Regional Director for Singapore and Malaysia
    Syiem will focus on market stabilisation and account growth across the region. Specifically, he will focus on leading teams focused on bringing Capillary's next generation Intelligent Customer Engagement™ solutions to businesses throughout Singapore and Malaysia.
  • Kush Naidu, General Manager for Australia & New Zealand  
    A veteran of Australia's enterprise software and professional services industry with previous stints at SalesForce, Dell and Lexmark Australia, Naidu will leverage his in-depth understanding of enterprise technologies to help build Capillary's new offices in the Australasia region.
  • Gary Lui Siu Kuen, Regional Director for Hong Kong
    Lui is a seasoned professional with over three decades of experience managing technology businesses in Southeast Asia. His experience includes time with companies such as Easylink Services and Remedy Corporation. He will manage the company's interests in Hong Kong.
  • Stanley Lee, Director of Channel Strategy
    Lee has been in the IT industry for over 25 years, performing in various sales, marketing and channel engagement roles across a wide variety of software and IT service verticals. He will build and manage Capillary's technology and re-seller partnerships in the region.

"Capillary's new team brings proven track records for meeting the critical needs of enterprise customers as well as specialised trade expertise and strong blends of marketing, retail, analytics, CRM and technology experience," added Reddy regarding the company's newest executive members. "We are delighted to announce the appointment of dynamic, proven leaders with a passion for our products and solutions and the necessary expertise to help Capillary achieve its full potential in the highly competitive Asia-Pacific market. They are positioned to do great things." The company indicated that the company's current head of APAC operations, Anant Choubey, will continue to lead this team.

About Capillary Technologies
Capillary offers an Intelligent Customer Engagement platform to retailers and consumer businesses - managing the entire life cycle of customer data from acquisition, analysis, insights and activations. We are the world's leading SaaS provider of end-to-end Multi-Channel Customer Engagement, Big Data, Customer Intelligence, Clienteling, Real-time Loyalty and Social CRM solutions to 150+ enterprise customers - with over 10,000 locations and 75 Million shoppers who interact with our cloud platform. Marquee customers like Marks & Spencer, Pizza Hut, Puma, Benetton, KFC and Courts, have realised as much as a 4-6X ROI from customer engagement across every major channel, including in-store, mobile, online, e-mail, and social by leveraging Capillary's solution.

Present across Asia-Pacific, EMEA and North America, we are the youngest company to win at Marketing Magazine's CRM & Loyalty Agency of the Year Awards 2013. The company has also been named: a Gartner 2013 Cool Vendor, among Harvard Business Review's Pioneers of Reverse Innovation and to Mint WSJ, Bloomberg Businessweek's Hottest Technology Businesses 2013. Capillary is financed by Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures. Visit for more details.

Media Contacts
Tony Tan / Pradnyesh Kothare
Havas Worldwide Siren for Capillary Technologies
+65 6317-6709

SOURCE Capillary Technologies