CAPS Makes Bold Move To Grow Global Market Share
Aug 25, 2016, 03:58 ET
HOUSTON, Aug. 25, 2016 /PRNewswire/ -- Some companies are content with success. Custom Air Products & Services, Inc. (CAPS) is the definition of success. Since their inception in 1996, CAPS has consistently grown in size and sales, and remains one of the largest manufacturers in North America. CAPS specializes in the design, construction and installation of HVAC equipment. Their expertise also extends to modifications and servicing of industrial, commercial and offshore heating, venting and air conditioning equipment.
Over the past 20 years, CAPS has surprised many with their team's ability to grow, despite not implementing consistent marketing efforts. For owner Taylor Norris, that's no longer good enough. "We want to grow our international presence and gain ground domestically," said Norris. In a bold move to reach these goals, CAPS has appointed Susan Archer as the new Director of Marketing to help grow sales and raise CAPS to a higher standard. Archer now leads a team of marketing and public relations professionals to improve market share, increase sales, and raise the standard for service, sales, maintenance, and support within the commercial, industrial and offshore air conditioning and heating industry.
"With such a capable team in place, CAPS will soar to the next level. Many say the sky is the limit, but that's not how we think at CAPS," Archer said. "We see no limits and no boundaries — that's the CAPS culture! We instill and build success at CAPS. We accept and expect nothing less."
Susan Archer has led many efforts over the years at CAPS. Archer is combining her years of successful leadership and experience to ensure that CAPS is represented as the leading manufacturer of custom modifications of industrial commercial air conditioning and heating products. The potential for growth is tremendous and Susan is the perfect professional to lead that effort. "She's a team player and she's so driven," said Norris. "At the end of the day, Susan's always looking out for the team. She doesn't sit on the sidelines. She's tough."
Along with the appointment of Archer, CAPS has partnered with Concept Marketing & Public Relations, a boutique agency representing clients nationwide. "My team and I are honored to lead this effort along with one of the finest marketing and PR firms in the U.S.," Archer stated.
The first phase is already underway and includes a detailed online marketing effort. CAPS will see new and exciting growth in emerging markets, while boosting the existing customer relationships from these strategic efforts.
"It's the positive consensus at CAPS that upward IS onward. It's the spirit of reaching new levels of success. It's the spirit of growth that we flourish from," Archer said.
What is possible? How great can CAPS become? It's with that spirit we are ALL inspired and supportively say, 'Good Going Susan'. Discover how your business can benefit from CAPS' industry leading technology and service.
About CAPS: Custom Air Products & Services, Inc. is a full-service, global company specializing in the design, execution, installation, modification and servicing of industrial commercial and offshore air conditioning and heating equipment. Founded in 1996, CAPS employs over 260 highly skilled individuals, all dedicated to supporting the needs of customers with quality products and services.
SOURCE Custom Air Products & Services, Inc.
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