Captivate Expands Programming Line-up with New Lifestyle-Focused Content Partners
The Muse, GOOD, Greatist, Lonely Planet and Oyster.com join Captivate's growing roster of top-tier content sources
Apr 24, 2013, 09:00 ET
CHELMSFORD, Mass., April 24, 2013 /PRNewswire/ -- Captivate Network, the leading digital media company for reaching on-the-go professionals across North America, has added a range of new programming partners that greatly expand Captivate's editorial content. The Muse, GOOD, Greatist, Lonely Planet and Oyster.com are now among nearly 100 content providers that contribute to Captivate's daily programming, distributed across 10,000 elevator displays found in more than 1,000 office buildings. Captivate's programming provides an engaging, workday information source that empowers the modern professional and delivers a valuable audience of engaged viewers for advertisers.
Captivate's editorial team works closely with its content partners to deliver timely and worthwhile programming to its audience of upscale professionals. Content is scheduled to provide the most relevant and actionable information throughout the workday – need-to-know business news in the morning, sports and traffic information in the afternoon, easy dinner recipes at the end of the day, new restaurant reviews for the weekends, and breaking news and weather updates throughout the day.
"Each month Captivate reaches nearly 5.6 million smart, busy, upscale professionals who are striving to 'do it all.' They depend on us to quickly bring them up to speed when they are on the go," said Dan Levi, chief marketing officer at Captivate Network. "Our audience is highly engaged with Captivate. Ninety five percent of the tenants in our buildings watch Captivate every day and ninety four percent say they enjoy the experience. The addition of these fantastic new content partners brings greater depth and diversity to our programming, and are high-quality complements to the news-driven content we already offer from USA Today, Forbes, Business Insider and many more."
Captivate's screens have long been a source of water cooler chatter, but they are also a reflection of the changing nature of work and the workplace. Professionals are increasingly bringing more of their personal interests and activities into the office. Captivate has sought out programming partners that focus on and support this changing work experience. For example, 49% of Captivate viewers book travel at the office, making Captivate's new partnerships with respected travel brands Lonely Planet and Oyster.com a timely and relevant addition to Captivate's programming mix.
New content partners include:
- The Muse, where inspired professionals come to find, get, and excel at their jobs
- GOOD, a global community of, by, and for pragmatic idealists working towards individual and collective progress
- Greatist, the trusted health & wellness resource for anyone looking to make healthier choices
- Lonely Planet, inspiring travel through expert content and advice
- Oyster.com, the hotel tell-all
"Captivate's audience of smart professionals who are passionate about their careers is exactly who The Muse is designed to reach," said Kathryn Minshew, chief executive officer at The Muse. "We're pleased and proud to be a part of the Captivate Network and to be able to inspire workplace conversations across the country."
"Our mission to inspire and inform healthier choices has never been more important for professionals to talk about," said Derek Flanzraich, chief executive officer & founder at Greatist, "There's no better way to fuel workplace conversations on topics that matter than with Captivate Network."
About Captivate Network
Captivate Network is the leading digital media company reaching on-the-go business professionals throughout their workday. With over 5.6 million monthly viewers across North America, Captivate cuts through the clutter of information overload to provide viewers with content and product messages that are timely, relevant and empower them to balance the personal and professional demands of the workday. Known for its vast network of 10,000 office elevator displays, Captivate continues to expand the delivery of customized, actionable information to a busy, upscale audience via emerging technology platforms. Founded in 1997, Captivate was acquired by Gannett in 2004.
InkHouse for Captivate
SOURCE Captivate Network
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