MOUNTAIN VIEW, Calif., April 7, 2015 /PRNewswire/ -- Captora, Digital Marketing Acceleration, announces the availability of their new application, features, and User-Experience (UX) delivering significant productivity for digital marketers. Captora's new application is the first to work across paid marketing channels. Now marketers can execute and optimize campaigns across digital marketing channels, using results from one channel to make more informed decisions for another channel. This release is fully integrated with marketing automation and CRM solutions to speed full-funnel programs and reporting.
"We are in the early days of a digital marketing renaissance and this marks a critical milestone for marketers to execute multi-channel, content-driven marketing campaigns at a level of productivity never before possible," said Paul Albright, CEO/Co-Founder of Captora.
Below is a summary of what's new and unique in this release:
1. New application for paid and social digital campaigns
Digital marketers think and invest across multiple marketing channels -- now they can easily execute across paid, social, and organic channels. Captora's new Paid Campaign application is integrated with Captora's Campaign EngineTM so marketers can scale and optimize paid campaigns (e.g., Google AdWords, LinkedIn, Yahoo!, Bing, etc.), increasing conversion rates without hiring more people. Landing pages are easily set up to show the best content by persona, industry, and stage of interest – maximizing conversion rates across campaigns and groups. Customers are seeing significant increases in campaign conversion rates within 60 days of going live. Now they can use data to target the most important statements (e.g., by profiles, geographies, industries, and target companies) and terms anonymous buyers are looking for and turn them into new leads or trials.
2. Demand sensing engine associates the best content for each campaign
In a world with too much content, marketing technology must be content-aware. Captora's patented demand sensing tools and crawling technology are content-aware, meaning all of your assets are organized and associated with each campaign's dedicated landing page. Our advanced crawling engine automatically finds your demand gaps at a phrase-level, associates your best content (title, sub-title, ad copy, and CTA) for each campaign, and personalizes landing pages so marketers can test and learn what works best by persona, stage of interest, and channel. Now you can test and promote the content variation that maximizes conversion by segment, by channel (e.g., Twitter, LinkedIn, Google AdWords, Bing, and Yahoo!), and for each landing page – auto-testing, auto-promotion, and real-time reporting.
3. Real-time buyer/competitive insights for immediate action -- at scale
Being proactive is critical to reaching buyers before the competition. With Captora's new Demand AnalyzerTM, marketers get real-time buyer and competitive insights that were previously impossible to know. Now with Captora, marketers are the first to know what is working and what isn't, and they can take action immediately and ensure they focus on the right priorities. Captora's new Natural Language AdvisorTM can be used from mobile devices to immediately get answers to marketers' questions such as: "What were our Top 10 paid campaigns, by conversion rate, over the last 45 days? Over the last week? Yesterday?"
All new products and capabilities in this release are live with Captora customers today! Many of the world's most advanced marketing teams are using Captora to deliver amazing results every day. Here are some comments by a few marketing leaders familiar with Captora:
"Captora is such a good complement with marketing automation because it helps marketers scale top-of-funnel lead generation. Captora is being used to help companies convert and improve the ROI for paid campaigns and to identify new ideas and strategies to scale valuable content that resonates with target audiences. Inbound traffic is the best traffic you can get. So using Captora to scale that to thousands of non-branded searches every month is very valuable," said Jon Miller, Co-Founder, Marketo.
"We chose Captora because we wanted a strategic partner to provide data-driven prioritization and campaign execution. We have seen a significant increase in leads -- and this is growing month over month," said Robin Joy, VP of Web & Mobile, DocuSign.
"Captora is making my job a lot easier, and making me more efficient on how I'm spending my marketing dollars," said Tushar Patel, VP of Marketing, Innotas.
How to See Captora's New Products Live
Captora's new products are available today and you can get a live demo by going to www.captora.com and requesting a demo, or come see us at Booth 615 at Marketo's Summit April 13-15 in San Francisco, CA.
Captora was created to revolutionize digital, top-of-funnel, marketing. Captora helps marketers intelligently scale and optimize digital marketing campaigns to accelerate pipeline—and capture new buyers before their competition.
With Captora's Digital Marketing Acceleration solution, marketing teams can:
- access real-time buyer and competitive intelligence to see content opportunities and demand gaps
- scale and optimize digital campaigns and associated content to do more across multiple channels
- report success across content, channels, and the entire funnel to win more conversions
Companies like DocuSign, Marketo, ServiceMax, Innotas, and Host Analytics are leveraging Captora to significantly boost conversion of paid and organic results.
Captora has been named SIIA Software 2015 CODIE Award Finalist for both the best Digital Marketing and the best Content Marketing solution. And Captora can take credit for being the secret sauce behind ServiceMax's SuperNova award for leadership in technology disruption.