WASHINGTON, April 13, 2015 /PRNewswire/ -- SIIA Software CODiE Awards today announced that Captora Digital Marketing Acceleration was named a finalist for the 2015 SIIA Software CODiE Awards in two categories: Best Digital Marketing Solution and Best Content Marketing Solution. The SIIA CODiE Awards are the premier award for the software and information industries, and have been recognizing product excellence for 30 years. The awards have over 85 categories and are organized by industry focus of Content, Education, and Software.
This year's program features 29 Software categories, several of which are new or updated to reflect the latest industry trends. Winners will be announced during a special virtual SIIA Software CODiE Awards Ceremony on May 7.
Captora Digital Marketing Acceleration solution helps marketers intelligently scale and optimize digital marketing campaigns to accelerate pipeline—and capture new buyers before their competition. With too many channels, too little content, and too few resources—there is too much guessing about how to reach new buyers. Captora's technology advancements are allowing marketers, who are under pressure to accelerate pipeline, to access real-time buyer and competitive intelligence, scale and optimize digital campaigns and associated content, and see significant increases in campaign conversion rates within 60 days, without adding additional resources.
Click here to learn about Captora's latest release or stop by booth 615 at Marketo Summit.
"Captora's founding vision was to be the first top-of-funnel platform built from scratch for modern digital marketers. We created a robust product built to automatically understand content and automate processes to execute organic, paid, and social campaigns (e.g., Google AdWords, Twitter, LinkedIn, Bing, and Yahoo!) so every campaign's landing page is optimized by profile, industry, and geography. As a result, marketing productivity increases by 10x or more – a true competitive advantage that accelerates growth fast!" said Paul Albright, CEO and Co-Founder of Captora.
"All the CODiE finalists this year showcase innovation and creativity in today's market. We are happy to recognize them for their products that are breaking ground in the software and services industries," said Rhianna Collier, VP & General Manager for the Software & Services Division at SIIA.
Details about each finalist are listed at http://siia.net/codies/2015/finalists.asp
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.
The Software & Services Division of SIIA (SSD) represents companies that develop the applications, services, infrastructure and tools driving the success of today's high-tech industry. SSD programs and activities are designed to foster company growth and success by providing professional insights and strategy, executive networking, industry exposure and business development opportunities. SSD member executives actively collaborate to share business and operational expertise, best practices, and new innovations to help companies efficiently build growing and successful businesses. For more information, visit www.siia.net/SSD.
Captora was created to revolutionize digital, top-of-funnel, marketing. Captora helps marketers intelligently scale and optimize digital marketing campaigns to accelerate pipeline-and capture new buyers before their competition.
With Captora, Digital Marketing Acceleration, marketing teams can
· access real-time buyer and competitive intelligence to see content opportunities and demand gaps
· scale and optimize digital campaigns and associated content to do more across multiple channels
· report success across content, channels, and the entire funnel to win more conversions
Companies like DocuSign, Marketo, ServiceMax, Innotas, and Host Analytics are leveraging Captora to significantly boost conversion of paid and organic results.
For more information, visit www.Captora.com.