LONDON, Dec. 29, 2015 /PRNewswire/ -- This insight analyzes and provides forecasts for health, wellness, and wellbeing (HWW) features in the automotive industry. It identifies strategies and opportunities for growth, determines the influence of technology, and identifies the stakeholders in the ecosystem. It offers a comparative analysis of key global original equipment manufacturers' (OEMs') strategies to include health monitoring features in cars—standard, optional, or advanced—be it built in, brought in, or cloud-enabled. The research presents case studies on HWW features offered by leading OEMs. It concludes with an actionable set of recommendations.
Automotive industry has long witnessed the new and innovative features in the car. A car's features are decided on the basis of consumer trends, preferences, safety bulletins, and market positioning. The in-car health monitoring feature has created some ripples in the automotive industry which is embracing life-saving features as well as basic elements of wellness and wellbeing. With the advent of digital health applications and monitoring systems, the likelihood of a diagnostic car dashboard as a doctor appears promising and forward looking.
Digital Health and Automotive Industry Convergence
Healthcare digitization and the emergence of mobile apps and their integration in next-generation vehicles for health parameter monitoring and diagnosis are expected to gain strong footholds in the industry. Digital health is the result of the convergence of the healthcare and IT industries to create next-generation innovation with a growing number of apps designed for healthcare. According to Frost & Sullivan, the market is expected to be worth $ million (£ million) by end of 2015, with more than million users globally. With this potential, new business models, such as value-focused care, are expected to be critical in the growth of Health, Wellness and Wellbeing (HWW) services, including in the automotive industry.
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