CardVault by Tom Brady Announces First NYC Flagship, Bringing Collectible Culture to SoHo

BOSTON, Oct. 3, 2025 /PRNewswire/ -- CardVault by Tom Brady, the premier destination for sports cards, trading cards, and authenticated memorabilia, is opening its first New York City store at 244 Lafayette Street in SoHo. Set in one of Manhattan's most iconic cultural shopping districts, the new store brings CardVault's immersive collectible and retail experience to the heart of the city.

Officially opening to the public on October 8th, the SoHo location will house CardVault's signature showroom featuring a curated selection of single cards, sealed boxes, packs, and collectibles from leading brands including Topps, Panini, Upper Deck, Pokémon, and Fanatics Authentic.

At the center of the experience is CardVault's signature vault, displaying autographed and authenticated memorabilia—from helmets and jerseys to other game-used equipment. The store also features a collector's lounge where fans can rip packs and connect over the hobby. Murals of legendary New York athletes adorn the walls, celebrating the city's rich sports history and its connection to card collecting. An exclusive line of New York City merchandise, including apparel, hats, and accessories, will be available only at this location.

"We're thrilled to open our seventh CardVault by Tom Brady store in SoHo, a neighborhood that perfectly embodies the intersection of culture, sport, and style," said Ed Kane, Co-Founder of CardVault by Tom Brady. "This new flagship brings together the best in trading cards and creates an immersive environment for collectors and fans to connect in the heart of New York City."

CardVault by Tom Brady continues to set a new standard in the collectibles marketplace, offering fans an unrivaled experience in buying, selling, trading, and grading. As an authorized dealer for PSA, Beckett, and SGC, the SoHo store will offer on-site grading submission services, helping collectors preserve and elevate their most valuable pieces.

CardVault by Tom Brady SoHo is located at 244 Lafayette Street, New York, NY 10012. Beginning October 8, 2025, the store will be open seven days a week: Sunday from 12PM – 6PM, Monday – Thursday from 11AM – 7PM, and Friday – Saturday from 11AM – 9PM.

Follow @CardVaultbyTomBrady for updates and an inside look at the flagship in SoHo.

About CardVault by Tom Brady
CardVault by Tom Brady is a premier destination for collectors and enthusiasts, delivering a first-of-its-kind retail experience centered on buying, selling, trading, and grading sports cards and memorabilia. The company also operates CardVault Breaks, its rapidly growing live-streaming business where fans can join real-time card openings and community-driven collecting experiences. Co-owned by Tom Brady, Ed Kane, Randy Greenstein, Chris Costa, Tim Bonito, and Scott Heigelmann, CardVault's commitment to community, authenticity, entertainment, and exceptional customer experience sets it apart in the collectibles market. Named 'America's Best Card Shop', CardVault curates unique collections and immersive experiences that bridge history, sports, and culture. For more information, visit www.cardvaultbytombrady.com or follow @cardvaultbytombrady on Instagram and YouTube.

Media Contacts
Jaime Cassavechia / Demi Halawa
CardVault by Tom Brady
(212) 518-4771
[email protected]

SOURCE CardVault by Tom Brady