Care2 Delivers "Procrastinator's Guide to Year-End Fundraising"

Whitepaper highlights critical action steps for raising more money online

Nov 13, 2015, 08:00 ET from

WASHINGTON, Nov. 13, 2015 /PRNewswire/ -- Today, Care2, the largest social network of people standing together for good, announces the availability of its latest whitepaper, "The Procrastinator's Guide to Year-End Fundraising."  This 18-page whitepaper offers concrete guidance based on best available wisdom on how to design your web presence to maximize giving and broadly how to connect with new supporters, and communicate year-round to foster the best possible relationships with donors.  The whitepaper can be downloaded at

"Helping nonprofits achieve their fundraising goals is one of Care2's primary business drivers," said Care2's vice president of business development, Eric Rardin. "We know that 98% of visitors to an organization's donate page leave before making a donation, so we are happy to provide our current and prospective nonprofit partners with these best practices for online fundraising to help them overcome this problem during a critical period of time."

The original online petition service for citizen activists, Care2 has evolved since its inception in 1998 to become the destination for online advocacy.  To help individual petition authors build successful campaigns, Care2 staff provides free strategy, promotion and media support and a powerful social network to kick start viral campaigns.

As activist campaigns increasingly swell into global phenomena, Care2 continues to be on the forefront of pressing social issues, providing a vast forum for discussion of social issues and strategies for effecting change, while helping people stand together for collective impact on important issues.

Coupled with its B-Corporation status, which certifies the company meets rigorous standards of social and environmental performance, Care2 services have become an essential tool for many of the world's largest member-based advocacy organizations. Care2 utilizes industry leading behavioral-targeting methods to match nonprofit clients with prospective donors from Care2's highly motivated community.  These methods are fixing the broken donor acquisition model that has relied too heavily on direct mail and telesales – a combined $20 billion addressable market.

About Care2
Care2, the longest running petition site, is a social network of over 32 million citizen activists standing together for good.  Care2 helps individuals start petitions and make a difference in their community while helping over 1500 nonprofit clients recruit more than 40 million prospective donors worldwide. Care2 petitions have received international acclaim for making a difference in human rights, women's rights, animal welfare, and most recently for protecting African wildlife in response to the killing of Cecil the lion by an American trophy hunter.  Care2 is a profitable B Corporation, or social enterprise, using the power of business as a force for good. Connect with us on Facebook and Twitter.