Caress® Invites Americans to Power Down Devices and Turn Up the Senses for IRL Relationships

Survey uncovers men are impacted emotionally by a woman's scent and are more likely to remember her fragrance than her name

Jul 14, 2015, 07:13 ET from Caress

ENGLEWOOD CLIFFS, N.J., July 14, 2015 /PRNewswire/ -- These days, online dating isn't just accepted – it's widely embraced. The first touch point may be the keystroke, but it's the emotional connection to scent and touch that's experienced in-person that has the most staying power, according to new research from the makers of Caress®. The findings released today found that while over two in five Americans* use dating sites and apps, online interactions aren't enough to seal the deal. More than half of men responded that non-verbal cues are what make a woman unforgettable.

In fact, a man is more than twice as likely to remember a woman's scent or touch as her name (after meeting her for the first time), despite the fact that half of female respondents in relationships don't realize the large role scent and touch play in making them desirable to their partner.

Luckily, the new Caress® Forever Collection of body washes incorporates both the senses of touch and smell with its first-to-market Fragrance Touch Technology. With a simple touch, women can release fine fragrance for up to 12 hours – making them unforgettable morning, Noon and night.

"In a world where so many interactions happen online, the saying 'actions speak louder than words' has never been more true, especially when we power down the computers and approach someone for the first time," said Tonya Reiman, body language expert. "The best way to leave a lasting impression is when you look beyond someone's physical attributes and break that contact barrier. Most people don't realize that smell is the oldest sense, and touch is the sense we can't live without. When you combine the two, they are intoxicating!"

Caress® surveyed men and women to uncover the intimate details on how the sexes think and operate when it comes to verbal versus non-verbal attraction. 

He Said ...

  • Chemical romance is real – Nearly six in 10 men find their significant other desirable because of their soft touch or irresistible scent.

She Said ...

  • Good humor trumps good looks – Sense of humor is No.1 for women when it comes to reasons they find their significant other sexy.
  • Scent is her secret weapon – Women use the confidence boost their fragrance gives them to ask out their crush (32 percent), get better service at a restaurant or store (20 percent) or capture a bartender's attention (20 percent).

"In a world where social media interactions reign supreme, we're excited to partner with Tonya Reiman and have her share the potential that comes with powering down devices, and what it takes to leave a lasting in-person impression," said Jennifer Bremner, Skin Cleansing Brand Building Director, Unilever. "With a society that runs on the convenience of touch technology, Caress is proud to be the brand that brought touch-activated fragrance to the body wash aisle. For the first time, the new Caress Forever Collection gives women a body wash that releases fine fragrance every time skin is touched for up to 12 hours, making them truly unforgettable."

Online Attractors versus Unforgettable Factors
Other notable survey findings reveal even when online chemistry exists, it's what happens in real life that can make or break the relationship potential: 

  • Men are more likely than women to use social media (59 percent vs. 42 percent) or online dating sites and apps (48 percent vs. 35 percent) to meet potential partners.
  • On average, Americans who date online are currently using two different sites or apps.
  • Appearance aside, qualities most looked for online are interests (74 percent) and age (72 percent).
  • Second-date deal breakers include a lack of physical chemistry (59 percent), non-verbal signals that show lack of interest (42 percent), or an undesirable scent or fragrance (35 percent).

Visit to learn more about the world's first body wash with Fragrance Touch Technology from Caress® and more tips from expert Tonya Reiman about how to leave a lasting impression.

About the Caress® Survey
The Survey was conducted by Kelton Global online between June 24th and July 2nd, 2015 among 1,031 nationally representative Americans ages 18 and over*, using True Sample. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. The margin of error is +/- 3.1 percentage points at the 95 percent confidence level. The margin of error for any subgroups will be slightly higher.

About Caress®
Caress®, the beauty brand known for products that give women gorgeous skin they will want to flaunt, offers an exceptional variety of beauty bars and body washes with both supreme moisturization and exquisite fragrances so women can have it all in one. The new Caress® Forever Body Wash Collection is the world's first body wash with Fragrance Touch Technology. The breakthrough technology of Caress® Fragrance Release Pearls™ releases bursts of perfume with every touch of your skin. The collection, consisting of Love Forever™ Body Wash and Adore Forever Body Wash combines sensual floral notes to create unforgettable fragrances that deliver long-lasting fine fragrance released upon touch for up to 12 hours.

A global Unilever brand and trusted name for more than 30 years, Caress® is available in food, drug, mass outlet, club and value stores nationwide. Visit for more information.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.

Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at

Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.

All of Unilever's global factory networks, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

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Melissa Smith

Chelsea O'Mullane

Weber Shandwick

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