Carfax Continues to Redefine Online Used Car Buying and Selling

Latest Nationwide Ad Campaign Helps Connect More Shoppers with Carfax Advantage Dealers

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Jan 22, 2015, 05:25 ET

CENTREVILLE, Va., Jan. 22, 2015 /PRNewswire/ --Carfax is hard at work helping online used car shoppers easily find the right car and connect with Carfax Advantage™ dealers. After almost a year, millions of people have found the car they want and avoided the ones they don't by starting their used car search with vehicle history at Carfax.com. Now, new ads from Carfax showing just how simple car shopping should be are airing nationwide.

"People invest hours looking for the perfect car, only to find out at the last minute it doesn't have the history they want," said Larry Gamache, communications director at Carfax. "At the all-new Carfax.com, we flip the script and let you choose the vehicle history you want first. In fact, Carfax Used Car Listings is driving a record number of ready-to-buy shoppers to Carfax Advantage Dealer websites and stores in its first year. With a national ad campaign now in full swing and car buying season right around the corner, more people than ever will discover how easy it is to shop at Carfax.com."

Carfax Used Car Listings is transforming how used car shoppers and dealers connect as well. Multiple contact methods for each dealership are found on both the search results and vehicle details pages. Interested buyers also can click through directly to the dealer's website from Carfax.com, a benefit few other listing sites offer. In addition, there are no ads or other distractions on Carfax Used Car Listings and every vehicle listed for sale has a free Carfax Vehicle History Report.

In the latest Carfax ads, viewers get a peek into the Car Fox den to learn how Carfax helps reduce the time and headache often associated with online car buying. Car Fox shows a consumer how easy car shopping is when you start by choosing the vehicle history you want, such as no reported accidents, Carfax 1-Owner, service records and more.

The ads were created and produced with the help of Framestore and Y&R Midwest. Watch Car Fox and Carfax continue their mission to help millions of people find the right car with the right history on the Carfax Blog and YouTube channel.

About Carfax (www.carfax.com)
Carfax, a unit of IHS Inc. (NYSE: IHS), is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and continues to develop innovative services – like Carfax Used Car Listings and myCarfax – that make it easier to buy, sell and own a used car. The company maintains a database comprising over 14 billion vehicle history records from more than 92,000 sources worldwide. Get a free Carfax® Vehicle History Report from dealers with every used car for sale on Carfax.com or look for Carfax Advantage™ dealers in your area and say 'Show Me the Carfax™'. Based in Englewood, Colorado, USA, IHS is the leading global source of information, insight and analytics in the automotive industry and other critical areas that shape today's business landscape.

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