CHICAGO, Nov. 14, 2016 /PRNewswire/ -- Marketing Werks announced today that industry veteran Cari DeVille-Wilber rejoined the agency as its VP, Growth & Strategy. After two years at FUSION Marketing, a WME | IMG Global Partnerships Company, as VP, Strategy and Engagement, she returns to Marketing Werks to lead the agency's strategic growth initiatives.
Wilber began her career at Marketing Werks in 2003 as a Chocolate Ambassador for the iconic Hershey's Kissmobile. For 10 years she managed and produced award-winning and results-oriented client campaigns. As Director of Engagement, Wilber helped fuel rapid growth for Marketing Werks, generating revenue in excess of $60 million.
In her new role, Wilber will join the executive team and report to Marketing Werks SVP, Managing Director, Holly Meloy. She will be responsible for overseeing the growth team and leading department cross-collaboration. This collaboration will help inform engagement strategies with current and future clients and strengthen Marketing Werks' already strong position in the experiential space.
As a builder of brand experiences, Wilber has been instrumental for over a decade in developing engagement strategies for well-known brands including: Sony, Hershey's, Unilever, Purina, Verizon, Pernod Ricard, Kia, United Health Group and Country Financial.
"We are proud to welcome Cari back to Marketing Werks. She brings a wealth of industry knowledge which complements our existing leadership team; plus, a genuine passion for our business, our clients and our people," said Meloy.
Meloy continued: "Cari shares in our philosophy that targeted, immersive consumer experiences enable trial that can accelerate a brand beyond a single moment in time. Her leadership will be felt across our company, and I am confident she will be integral to our growth. Adding Cari to our roster positions us to win."
Wilber adds: "My career has been centered on building campaigns for brands that understand that immersive, consumer engagement is one of the most important ways to earn share of mind, and of wallet. To be back at the agency that sparked the experiential marketing revolution, and where my career began, is incredibly exciting. I look forward to being a strategic partner for the agency and our clients so that together we can build effective campaigns that cultivate brand growth. It feels good to be back home at Marketing Werks."
About Marketing Werks Marketing Werks was founded in 1987. We offer a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, interactive sampling, multicultural, digital, social, public relations and multi-channel analytics. Our client roster spans the telecommunications, healthcare, consumer packaged goods, military services, consumer electronics, sports and entertainment industries. Our parent company, CROSSMARK, is a leading sales and marketing firm — empowering us with unmatched access to consumer data and retail connectivity. Our campaigns generate consumer buzz, enhance brand knowledge and drive ROI. Programs begin with strategic insight, and deliver new insights in turn.
About CROSSMARK CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world's most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.
CROSSMARK is majority owned by Warburg Pincus, a leading global private equity firm focused on growth investing. Headquartered in Plano, Texas, CROSSMARK employs over 40,000 people throughout the U.S., Canada, Mexico, Australia and New Zealand.