Caribbean Herbal Wellness Goes Mainstream: Viral Brand Mira's Harvest Launches in 256 GNC Stores

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Jul 03, 2025, 08:42 ET

SADDLE BROOK, N.J., July 3, 2025 /PRNewswire/ -- Mira's Harvest, the Caribbean rooted herbal wellness brand behind the viral soursop bitters movement, has officially launched in 256 GNC stores across the United States and Puerto Rico, marking the brand's first major national retail rollout.

The in-store debut features the brand's best selling Mango Soursop Bitters, a tropical spin on its signature bitter detox tonic that has taken TikTok by storm. Known for its bold taste and plant powered formula, the bitters support digestion, reduce bloating, and promote internal balance without synthetic ingredients.

"This is more than a shelf placement, it's a moment," said founder Theo Edwards. "We took ancient Caribbean herbs that my grandmother used and built something modern, effective, and rooted in wisdom. To now see our bitters on GNC shelves is proof that people are ready for real healing."

The Mango Soursop Bitters blend includes powerful ingredients like soursop leaf, sea moss, burdock root, ginger, and African mango. The flavor forward formula has quickly become a go to for gut health seekers and detox enthusiasts across TikTok, Amazon, and retail.

With over 256 stores carrying the product and six figure monthly revenue across TikTok Shop, Amazon, and wholesale channels, Mira's Harvest is one of the only Caribbean founded wellness brands available in major U.S. retail. The launch signals a new era of culturally rooted herbal products entering the mainstream.

Mira's Harvest Mango Soursop Bitters is now available in select GNC stores throughout the U.S. and Puerto Rico, and online at GNC.com. The company also plans to launch a 15 day herbal cleanse and soursop capsule line later this year.