Carmex Brings a New Twist to Flavored Lip Balms

Limited Edition Flavors: New Lime Twist and Vanilla Flavors Available in December at Walgreens Stores

Dec 01, 2010, 10:12 ET from Carma Laboratories Inc.

MILWAUKEE, Dec. 1, 2010 /PRNewswire/ -- Carma Laboratories Inc., the maker of Carmex® lip balm products, today announced two new limited edition flavors: Carmex® Lime Twist and Carmex® Vanilla Click Sticks. The new flavors will be available beginning in December 2010 for a limited time at special in-store displays exclusively at all Walgreens drug stores in the U.S.  

The new Lime Twist and Vanilla Click Sticks provide the same level of moisturization and healing of dry, chapped lips that customers have come to expect, along with an SPF of 15 to provide additional protection.

The suggested retail price for the new flavored Carmex lip balms is $1.69. The two new flavors – available at Walgreens stores while supplies last – join other Carmex flavored lip balms, including strawberry and cherry.

"Customers looking for a new flavor twist on a tried and true favorite will be excited about these two new flavors," said Paul Woelbing, president of Carma Laboratories.

Carmex lip balm is available in a jar, tube or stick, in several different flavors and with sun protection. For 12 years running, Carmex has been the most pharmacist-recommended lip balm; ranking number one in a national survey of over-the-counter lip balm products by Pharmacy Times magazine.

About Carmex and Carma Laboratories Inc.

For more than 70 years, Milwaukee-based Carma Laboratories has manufactured Carmex brand lip balm. Carmex products are available at most U.S. retailers and online. For more information, contact Carma Laboratories at (414) 421-7707 or visit

SOURCE Carma Laboratories Inc.