CarNow Announces Support for the PCG Companies Google Analytics Specification

ATLANTA, Nov. 1, 2017 /PRNewswire/ -- CarNow is excited to announce their partnership with PCG Companies to support open standards for Google Analytics events and goals for the automotive industry. CarNow joins the growing movement to empower auto dealers with accurate data to improve their marketing mix. CarNow's platform was recently certified to be compliant with the PCG Google Analytics Specification for the automotive industry.

CarNow has been working closely with PCG Companies to identify the key engagement indicators in both the Visual Sales Messenger and BuyNow products.  CarNow's advanced solutions deliver top tier results by empowering dealers to deliver white-glove, concierge level process to their digital customers.   Consumer interactions on the CarNow platform will now be visible in Google Analytics using predefined event names and goals.

Tim Cox, Co-Founder & VP of Sales and Aaron Baldwin, VP of Business Development will be representing CarNow at the upcoming Automotive Analytics & Attribution Summit (AAAS) in Boca Raton, November 8^th and 9^th. CarNow will be sharing their GA integration and conversion reporting insights in their workshop and will also discuss how to reduce friction with the online sales process.

"I am excited to be joining PCG Companies to support this open standard for Google Analytics," said Tim.  "Our company has built its reputation on delivering outstanding dealer-centric software and transparent reporting. We love that our dealers can see our conversions and engagement in all of their marketing campaigns."

PCG Companies created the public specification to allow automotive dealers to verify marketing reports and claims through Google Analytics, an independent reporting platform. The specification was published in 2016 and now has wide support in the automotive industry.

"Dealers do not always trust the reports that their technology partners provide," said Brian Pasch, Founder of PCG Companies. "CarNow's timely participation in a larger movement for greater transparency and attribution confirms the integrity of their leadership team and product roadmap."

To learn more about the upcoming Automotive Analytics & Attribution Summit (AAAS), visit: http://automotiveattributionsummit.com/  

About CarNow

CarNow is a leading provider of live customer engagement solutions for the Automotive industry. CarNow's live-assistance software platform revolutionizes the way dealers communicate and transact with online customers by integrating dealer data, industry data, and best-in-class technical integrations with elegant live-assisted workflows for digital retailing. Launching with its first customer in December 2014, CarNow has become one of the fastest growing technology providers in Automotive. Additional information on CarNow's products, features, and manufacturer certifications can be found at www.carnow.com.

About PCG Companies

Founded in 2005 by Brian Pasch, PCG Companies is a leading automotive consultancy and analytics firm serving the automotive industry. PCG Companies is a recognized leader in Tier 3 automotive marketing education through their hosted conferences, books, and online training courses. The fastest growing division of the company is VistaDash, a trusted cloud-based data reporting and analytics platform which fuels marketing insights for single point and multi-store dealer groups. (www.vistadash.com)

SOURCE CarNow