Carolina First and Mercantile Bank Become TD Bank, America's Most Convenient Bank

Jun 16, 2011, 08:32 ET from TD Bank

CHERRY HILL, N.J. and PORTLAND, Maine, June 16, 2011 /PRNewswire/ -- June 16, 2011, will mark another great moment for TD Bank, as it rebrands all Carolina First and Mercantile Bank locations as TD Bank, America's Most Convenient Bank®. This will expand TD Bank's network in Florida and launch the bank in the Carolinas.

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"We are so excited to welcome Carolina First and Mercantile Bank to the TD Bank family," said Fred Graziano, Head of Retail Banking, TD Bank. "Customers will continue to see many of the same great employees they've come to know and will be WOW!ed by TD Bank's legendary customer service. Carolina First and Mercantile Bank already share TD Bank's strong commitment to the customer, and we look forward to continuing to provide unparalleled customer service and access to more than 1,250 stores from Maine to Florida."

Official Sign Unveiling Celebration

Over the course of just a few days, June 15-17, TD Bank will replace approximately 785 signs across Florida and 1,350 signs in the Carolinas at 162 locations, and introduce several new customer conveniences and products. TD Bank is also replacing or refurbishing all 195 ATMs in these markets. TD Bank will host official sign unveil events on June 16 at 4:00 p.m., at its Greenville, S.C., Asheville, N.C., and Tampa Bay, Fla., regional offices.

TD Bank will also mark the brand change with $2,500 donations to each of the following organizations:

  • The Meyer Center in Greenville, S.C.
  • Buncombe County Habitat for Humanity in Asheville, N.C.
  • Pattison's Academy in Charleston, S.C.
  • Special Olympics in Jacksonville, Fla.
  • Junior Achievement of West Central Florida in Tampa Bay, Fla.

At the end of June and through July, the rebranded stores will host "Days of Convenience" and "Surprise and Delight" events to WOW! customers and mark the name change with fanfare.

TD Insurance Rebrands

As part of the rebranding, TD Insurance, Inc., a subsidiary of TD Bank, N.A., will also enter the region and rebrand the following agencies as TD Insurance: Bowditch Insurance Corporation of Jacksonville, Fla., Lossing Insurance, of Ocala, Fla., and Carolina First Insurance Services, of Lexington,  S.C. Employees from the three agencies will join the TD Insurance family, and existing policy holders will not see a change from the legendary service they've come to expect.

"We are excited to welcome these insurance agencies to the TD Insurance family," said Joe Fico, President and CEO of TD Insurance. "Customers will continue to see and work with the employees they've come to know, and they'll see that TD is committed to our customers and the local community."

Customer Conveniences and Longer Hours

To deliver on its brand promise of America's Most Convenient Bank, TD Bank will offer customer-friendly features, including:

  • An open, streamlined look and feel at its stores
  • The longest banking hours in the markets it serves
  • Instant-issue debit cards right when customers open their accounts
  • Local bankers making local loans, who establish customer relationships focused on service and individualized financing solutions
  • Penny Arcades, coin-counting machines that are free for customers
  • Free pens, and treats for kids and dogs
  • Live customer service by phone, 24 hours a day, 7 days a week, 365 days a year
  • Access to more than 1,250 stores and 2,000 ATMs from Maine to Florida.

Although the name is changing, the service and many of the faces that have contributed to the success of Carolina First and Mercantile Bank will remain the same. Customers will continue to benefit from the bank's commitment to local decision making and community involvement, as well as the same great service from many of the same friendly employees.

New Products and Services

Over the past few months, customers were mailed an Accounts & Services Guide that detailed changes for each account customers have with Carolina First or Mercantile Bank. During the conversion weekend of June 17-19, accounts will be changed to TD Bank accounts that offer the right mix of features, benefits and fee structures, as outlined in their Accounts & Services Guide.

TD Bank will open with its new extended hours during conversion weekend. Customers  will also begin to see the new TD Bank name and brand on account statements, receipts, and other forms of communication, and were also mailed new TD Bank Debit Visa®/ATM cards.

TD Bank Group is a growth company and TD is one of the few banks in the world rated Aaa by Moody's.

To learn more about TD Bank, America's Most Convenient Bank, stop by a store, or visit us at or

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the United States, providing customers with a full range of financial products and services at more than 1,250 convenient locations from Maine to Florida. On September 30, 2010, The South Financial Group, Inc. was acquired by TD Bank Group, and its subsidiary Carolina First Bank merged with TD Bank. Carolina First Bank will continue to operate under the trade names Carolina First Bank in North and South Carolina and Mercantile Bank in Florida until conversion and rebranding in June 2011. TD Bank is headquartered in Cherry Hill, N.J., and Portland, Maine. Carolina First Bank and Mercantile Bank are trade names of TD Bank, N.A. For more information, visit TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America and one of the few banks in the world rated Aaa by Moody's. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD." To learn more, visit